Pennzoil® Launches New Website to Educate the Public about Synthetic Motor Oil
HOUSTON, TX, August 2005 – Pennzoil®, America’s top-selling motor oil, has introduced a new Web site that teaches consumers and professionals about the benefits and protection provided by full synthetic motor oil. Visitors can log on to www.PennzoilPlatinum.com for lessons about synthetic motor oil presented in 20 “chapters” or facts ranging from how synthetic motor oil is formulated, to extreme temperature protection and high-performance testing.
Each page of the Pennzoil Platinum® Web site can be e-mailed or printed as a custom fact sheet. Along with informative text, chapters include charts, graphs and custom animation to deliver a synthetic story with full impact. Visitors will be able to test their knowledge on full synthetic motor oil with the “Pop Quiz” and challenge their friends by e-mailing a link to this test. Visitors can also clear up common misconceptions related to full synthetic motor oil in a chapter devoted to “Synthetic Oil Myths.”
This site is part of the recently introduced Pennzoil Platinum® full synthetic motor oil, the most advanced product ever produced in the 100-year history of Pennzoil®.