APRIL 9, 2014
See how Pennzoil partnered with Nintendo to showcase Mario Karting Reimagined, inspired by Mario Kart 8 for Wii U.
Imagine one of your favorite video games as a real-life go-karting experience.
That was Mario Karting Reimagined, inspired by Mario Kart™ 8 and Powered by Pennzoil in Austin, TX in March to celebrate the introduction of PurePlus® Technology. We figured Mario Karting Reimagined would be a kick-in-the-gas fun way to introduce people to Motor Oil Reimagined™ which is Pennzoil Platinum® Full Synthetic motor oils with PurePlus® Technology.
PurePlus® Technology is a revolutionary process that converts pure natural gas into a first-of-its-kind synthetic base oil used in Pennzoil Platinum® and Pennzoil Ultra Platinum™ Full Synthetic motor oils. The combination of the 99.5% pure base oil and our high-performance additives help Pennzoil Platinum® Full Synthetic motor oils deliver complete protection.
We drove that point home Mario Kart-style by making it possible for drivers to collect all of the Pennzoil® Complete Protection icons on the track as they drove. As in the video game, the icons were real-world power-ups.
There was an icon for each way Pennzoil Platinum® with PurePlus® Technology protects the engine inside your vehicle:
- Keeps pistons cleaner than any leading synthetic oil1
- Drive on average an extra 550 miles per year vs. a dirty engine2
- Horsepower protection to help protect engines from loss of power
- Unsurpassed wear protection and better protection from friction3
- Provides faster low temperature oil flow and protects in extreme heat for excellent performance in extreme temperatures
By all accounts everyone had a great time at Mario Kart Reimagined. Life-size Mario and Luigi characters were there to root everyone on.
The only thing missing from the Mario Kart video game were the banana peels. Pennzoil Platinum® Full Synthetic motor oils with PurePlus® Technology are in stores now. Mario Kart™ 8 is scheduled to be released in late May,about the same time off-the-shelf Pennzoil Ultra Platinum™ Full Synthetic motor oil will be used in Team Penske IndyCars competing in the 2014 Indy 500.
1 Based on pistons from standard V6 engine in ASTM Sequence IIIG piston deposit test using SAE 5W-30. Does not apply to Pennzoil Platinum® Euro and Pennzoil Ultra Platinum™ 0W-40. Pennzoil Ultra Platinum™ keeps pistons up to 25% cleaner than Mobil 1; and up to 35% cleaner than Valvoline® SynPower®. Pennzoil Platinum® keeps pistons up to 8% cleaner than Mobil 1; and up to 17% cleaner than Valvoline® SynPower®.
2 Fuel economy measurements made using CAFE cycle under FTP75. Avg of 550 extra miles based on mixed city/highway miles and US avg of 13,476 miles driven per year with 4.1% better MPG vs dirty engine. Source fhwa.dot.gov, 2011. Follow OEM recommended oil drain intervals.
3 Based on Sequence IVA wear test using SAE 5W-30.