Title: How does Shell make PurePlus Gas to Liquid Technology for Pennzoil
Duration: 5:31
https://youtu.be/JWO_S_SE-u4?list=PLLJ-AgGEakKRxPU12lyeVAKL1XtO1Wuyu

[Text Displays] 
The Science behind PurePlus Technology.

[Background Music]
Electric guitar and drums – rock.

[Video Footage]
A gray-haired man holds up a drop of fluid suspended inside a crystal cube.

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Istvan Kapitany, President, Shell Lubricants Americas

[Audio]
ISTVAN KAPITANY: This is motor oil imagined. 

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Bree Sandlin, Global Pennzoil Brand Manager

[Audio]
BREE SANDLIN: There’s no motor oil that’s ever been made like this before. 

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Andrew Hepher, General Manager for Consumer Marketing

[Audio]
ANDREW HEPHER: The initial reaction is just kind of… Get out of here! You’re just like, you can’t do that!

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What is PurePlus Technology?

Rusty Barron, V.P. Marketing, Shell Lubricants.

[Audio]
RUSTY BARRON: So what’s most exciting about this for me is that, I mean, PurePlus technology is starting with natural gas, instead of like other motor oils that would start with crude. 

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Shanna Simmons, Research Engineer.

[Audio]
SHANNA SIMMONS: Imagine crude oil to be like a muddy river. Now imagine natural gas to be like a clear water vapor. So if I go to a muddy river and I take a cup of water from that river and I filter the water, it will still have impurities left in the water. 

[Video Footage]
In a lab, Shanna pours muddy water through a filter, reducing but not eliminating the impurities.

[Audio]
However, if I condense water vapor or steam into a cup of water, that water would be much clearer and purer than the water that I got from the muddy river. 

[Video Footage]
On the lab table, a glass pipe collects steam, which condenses to clean water as it cools.

[Audio]
In the same way, base oil made from natural gas is purer than base oil which has only been refined from crude oil. 

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Dr. Paul Bogers, General Manager, Lubricants Technology, US.

[Audio]
DR. PAUL BOGERS: So you can think about traditional refining, traditional creation off of base oils, you’re starting off with big long chain molecules, and you are trying to sift out the longer chains from the impurities, and you arrive at a pretty satisfactory base oil. If you turn that process on its head and you start building up these bigger molecules from much smaller ones, you arrive at a base oil that is 99.5% pure. 

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First of Its Kind Motor Oil made from Natural Gas.

Dr. Selda Gunsel, Vice President, Shell Technology.

[Audio]
DR. SELDA GUNSEL: We have been working on new ways of developing next generation lubricant base oils for a very long time. We started our original research in gas-to-liquids technology that is PurePlus technology about 40 years ago. Our first research started in the 1970’s in response to the oil crisis in the Middle East. During this time, we have developed a way of turning natural gas into liquid hydrocarbons, such as lubricant base oils or fuels.

[Video Footage]
In animation, green particles of methane combine with blue particles of oxygen, which creates residual heat, pairs of hydrogen atoms, and carbon monoxide molecules—a combination known as Syngas, or synthesis gas.
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Dr. Richard Dixon, Technology Manager.

[Audio]
DR. RICHARD DIXON: So I think Shell has a tremendous heritage in base oils manufacture. We really understand how to manufacture base oils, but we haven’t been satisfied with conventional refining. The way I see it is we’ve kind of deconstructed base oil. We’ve gone right back to understanding what a base oil should do in its most fundamental properties, its most fundamental performance. 

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Dr. Allie Falender, Technology Manager.

[Audio]
DR. ALLIE FALENDER: I think one of the things that’s really exciting about PurePlus base oil is that it’s really the best of both worlds, so it helps you in cold temperature climates because of its really excellent cold properties, but it also helps you in hotter temperatures because it has very little volatility. 

[Video Footage]
In animation, a thermometer drops to negative 40 degrees Fahrenheit, then rises to 400 degrees Fahrenheit. 

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Pennzoil Platinum Full Synthetic Motor Oils with PurePlus Technology. Complete Protection for Your Engine.

[Audio]
DR. RICHARD DIXON: The PurePlus technology, the base oil has to be supplemented with some additives, some performance chemicals in order to give it the features that we look for in a modern motor oil. 

[Video Footage]
In a testing laboratory, scientists mix compounds in glass beakers.

[Audio]
DR. ALLIE FALENDER: What my team has really done is studied how additives react in PurePlus base oil, and it’s been quite exciting, because additives that may work one way in a particular base oil really blossom in PurePlus. 

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Pennzoil Platinum with PurePlus Technology is Designed for Complete Protection.

[Audio]
SHANNA SIMMONS: Complete protection includes cleaner pistons, better fuel economy, horsepower protection, unsurpassed wear protection, and extreme temperature performance. 
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Cleaner Pistons. Based on ILSAC GF-5 and Sequence IIIG piston deposit test using SAE 5W-30.
Better Fuel Economy. Fuel economy measurements made using CAFE cycle under FTP75.
Horsepower Protection.
Unsurpassed Wear Protection. Based on Sequence IVA wear test using SAE 5W-30.
Extreme Temperature Performance.

[Audio]
DR. PAUL BOGERS: If you think about a modern car engine, it’s a very complex system, and keeping all aspects of that system clean is really very important to keep it running as designed. 

[Video Footage]
Sitting on display, an engine sliced perfectly in half reveals the interior of its piston chambers.

[Audio]
DR. ALLIE FALENDER: So keeping the engine clean is incredibly important, and recently one of the things that we found is that a clean engine can get up to 550 more miles per year than a dirty engine. 

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Fuel economy measurements made using CAFE cycle under FTP75. Avg of 550 extra miles based on mixed city/highway miles and US avg of 13,476 miles driven per year with 4.1% better MPG vs. dirty engine. Source fhwa.dot.gov, 2011. Follow OEM recommended oil drain intervals.

[Audio]
Specifically using one of the standard industry tests, we’ve been able to show that Pennzoil Ultra Platinum is able to keep pistons up to 25% cleaner than Mobil 1, up to 35% cleaner than Valvoline SynPower, and up to 40% cleaner than Castrol Edge with SynTec. 

[Text Displays]
Based on ASTM Sequence IIIG piston deposit test using SAE 5W-30. Does not apply to Pennzoil Ultra Platinum 0W-40 motor oil. Pennzoil Ultra Platinum keeps pistons up to 25% cleaner than Mobil 1; up to 35% cleaner than Valvoline SynPower; and up to 40% cleaner than Castrol EDGE with SYNTEC.

Trusted in the Most Advanced Engines.

[Audio]
ISTVAN KAPITANY: Pennzoil PurePlus technology is designed for everyday driving, but of course it is tested under the most severe conditions. We tested this product with the Penske racing team, and we found that it helps to retain horsepower. 

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Paul Bastien, Senior Research Engineer.

[Audio]
PAUL BASTIEN: When Shell Pennzoil made the decision to go with a sponsorship with Penske racing, I was asked to work with their technical people at their shop to supply them candidate oils. They’d test them, we’d test them, and get to an oil that would really work well in their car. 

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Roger Penske, Founder and Chairman, Penske Corporation.

[Audio]
ROGER PENSKE: I’ve been around cars my entire life, and this is the most exciting and innovative advancement in motor oils in decades. I trust Pennzoil Platinum technology to help my team win on the track, I trust Pennzoil Platinum to protect the cars that drive off our dealership service lots, and I trust Pennzoil Platinum in my own garage. It’s going to be a real game changer.

[Text Displays]
Pennzoil. Motor Oil Reimagined.
The Next Revolution in Motor Oil. Pennzoil Platinum with PurePlus Technology.