Pennzoil
Feel The Clean Tour
The Pennzoil® "Feel The Clean" Tour is a 53' mobile marketing unit designed to bring to life the benefits of the superior Active Cleansing Agents™ in Pennzoil®, while demonstrating the difference between clean and dirty engine parts through interactive displays, games and face-to-face marketing.
Inside the display, visitors can Feel The Clean by racing each other in the "Pump It Up" game or by interacting with custom displays such as the piston exhibits and cutaway engine. There is also a Richard Childress Racing display that establishes a link between the Shell/Pennzoil® sponsorship of the #29 Kevin Harvick team and the Pennzoil® commitment to producing a quality line of oils for the everyday consumer. New to the tour this year are interactive videos and displays featuring the technology behind Pennzoil Ultra™.
Branded materials distributed include Pennzoil® trade show bags, hats, koozies and other appropriate items. During 2010, the mobile marketing unit will visit select NASCAR races, car shows and other enthusiast events, bringing to life how Pennzoil® and its family of products help keep critical engine parts clean.