Coyne Public Relations
Shell Media Line
PENNZOIL® AND TIM MCGRAW COLLABORATE TO CREATE A ONE-OF-A-KIND VEHICLE TO BE GIVEN AWAY TO ONE LUCKY CONSUMER
Customized 2013 Challenger SRT8® is the Grand Prize for the Pennzoil ‘Four Wheels to Freedom’ Consumer Sweepstakes
HOUSTON, TX, May 1, 2013 – Today, Pennzoil® launched the ‘Four Wheels to Freedom’ sweepstakes, providing consumers the chance to win a customized 2013 Challenger SRT8®. This special edition vehicle, customized by Tim McGraw, embodies freedom, expression and acceleration which represent the foundation of the Pennzoil and Tim McGraw relationship.
The 2013 Challenger SRT8® is the most powerful in the Challenger line, stocked with launch control, 470 horsepower and acceleration of 0-60 mph in less than 5 seconds. Adding to the performance capabilities, the customized vehicle has been modified with numerous upgrades as designed exclusively by country music superstar, Tim McGraw.
Tim further enhanced the aggressive styling of the iconic car and provided distinct visual separation from the ‘stock’ vehicle, by selecting a Mopar lowering kit to adjust the vehicle height and a custom Mopar hood that pays tribute to the ‘TA’ style used in the 1970’s.
"I have always loved cars and to be able to help design and customize one was such a fun experience for me," said McGraw. "This car is unreal and it will be fun to have it out on the road with us this summer so fans can get an up close look.”
The car is specifically inspired by the album art of McGraw's latest release, TWO LANES OF FREEDOM, from the stripes on the hood, down to the color palate combination of bronze, brown, aqua blue, orange and red. The paint design also uses a two-tone theme which fades as it moves to the rear of the Challenger to convey the feeling of motion.
The interior was chosen to align with the creative direction of the exterior and is finished with metallic matte trim on the center console and steering wheel, and is topped off with Tim McGraw’s hand-stitched signature on the leather seat backs.
“Americans love cars and Pennzoil loves them just as much as they do,” said Bree Sandlin, Pennzoil Global Brand Manager. “Each individual has their own interpretation of this love of cars, including country music superstar and car enthusiast Tim McGraw. That’s why Pennzoil put Tim in the driver’s seat to personally customize a brand new vehicle as a physical representation of his unique connection with cars.”
The “Four Wheels to Freedom” sweepstakes kicks off May 1 and runs through July 31, 2013. For official rules and additional information about the sweepstakes, including how to enter, and to stay up-to-date on the latest Pennzoil activities, visit online at pennzoil.com/timmcgraw. Be sure to ‘Like’ the official Pennzoil Facebook Page (www.facebook.com/Pennzoil) and follow Pennzoil on Twitter (www.twitter.com/Pennzoil).
At Pennzoil®, we’re car people. We love cars and the role they play in our lives. Some of our most cherished memories are made possible by cars. That’s why we tirelessly pursue the latest advances in oil technology - to provide car lovers just like us with state-of-the-art motor oils. At Pennzoil, motor oil is our passion, but cars are our way of life. Not just oil. Pennzoil.
Pennzoil® is the most trusted motor oil brand in America.* Each Pennzoil motor oil is formulated with special Active Cleansing Agents™ that not only help prevent sludge, but also clean out existing sludge. The full line of Pennzoil quality products includes Pennzoil Ultra™ motor oil with Hyper Cleansing Technology™, Pennzoil Platinum® Full Synthetic motor oil, Pennzoil® motor oil, Pennzoil Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, and Pennzoil Marine® engine oil. For more information about Pennzoil products, please visit www.pennzoil.com.
* Based on a survey of licensed drivers conducted by a leading research firm January 2005 – December 2011.
About Tim McGraw
McGraw's latest album, TWO LANES OF FREEDOM, debuted at No. one on the Billboard Country Albums chart marking his 14th career No. one debut. Since the release of his first album in 1993, McGraw has sold over 40 million albums, dominated the charts with 33 No. one singles, won three GRAMMY’s, 14 ACM Awards, 12 CMA Awards and 10 AMA’s, while simultaneously maintaining a parallel career as a successful actor in such films as the Oscar nominated The Blind Side, Country Strong, and Friday Night Lights—as well as hosting Saturday Night Live, a rare honor for a singer in any genre. Nielsen-BDS recently certified McGraw as the most-played Country artist of the past 20 years (1992-2012) with more than 10 million spins detected and Mediabase recognized him as the most-played Country artist in the history of their tracking service. McGraw will launch his TWO LANES OF FREEDOM 2013 TOUR, presented by Pennzoil, in Birmingham, AL on May 2 and continue on to 30 cities through July. The U.S. trek will also feature emerging artists Brantley Gilbert and Love and Theft. On Sunday, May 19 the two-hour special ACM PRESENTS: TIM McGRAW'S SUPERSTAR SUMMER NIGHT is set to air on CBS Television Network. Tickets for Tim McGraw's TWO LANES OF FREEDOM 2013 TOUR are on sale now at www.timmcgraw.com
About Shell Lubricants
The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volume. a The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.
aKline & Company, “Global Lubricants Industry 2011: Market Analysis and Assessment.”
Notes to Editors
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