Coyne Public Relations
Shell Media Line
PENNZOIL® AND TIM MCGRAW RENEW RELATIONSHIP WITH TWO LANES OF FREEDOM 2013 TOUR
Expanded Second Year Includes Presenting Tour Sponsorship, Exclusive Content and the Chance to Win the Four Wheels to Freedom Customized 2013 Challenger SRT
HOUSTON, TX, May 1, 2013 – Pennzoil® is proud to announce the second year of its relationship with Tim McGraw as the presenting sponsor of his Two Lanes Of Freedom 2013 Tour. As part of the continued relationship, expanded activations will be introduced to further unify the passion that fans have for both cars and music.
“One of the feelings I think you take away from my new album is the freedom you get out on the open road, and I really wanted to take my fans on a ride from the time the album starts to the very last track. The same goes for the tour,” explained McGraw. “It just made sense to team up with Pennzoil again for another summer. They are great partners and I know they have a lot of stuff planned for the fans out on the road.”
Pennzoil will be taking the relationship to the next level by introducing new programs for fans that include access to exclusive content from McGraw. One program will provide a behind-the-scenes view leading up to the tour, as well as an original video series that will share an insider’s look at the connection between Americans’ love of cars and music. Additionally, Pennzoil is putting the spotlight on fans as they will have the chance to be featured in a special edition VEVO live music video for a song from Tim’s latest album, TWO LANES OF FREEDOM, by submitting their favorite images and videos via social media.
“Cars and music go hand-in-hand and who better to drive that message than car enthusiast and country music superstar Tim McGraw,” said Bree Sandlin, Pennzoil Global Brand Manager. “His tour and album were inspired by freedom and acceleration, making it a perfect fit for the Pennzoil brand, which stands for the love of cars.”
As part of Pennzoil and McGraw’s shared love of cars, Pennzoil enlisted the superstar to personally customize a new 2013 Challenger SRT®. McGraw drove the creative direction of the car, from the exterior paint inspired by the TWO LANES OF FREEDOM album art, down to the fine details of the interior including his autograph hand-stitched in the front seats.
This one-of-a-kind car will go on tour with Tim McGraw and will be on display at each tour stop where fans can watch an exclusive behind-the-scenes video of the step-by-step customization process, both at the show and online. Fans will also have the chance to win this special-edition vehicle through the Four Wheels to Freedom promotion running May 1st through July 31st.
To stay up-to-date on the latest Pennzoil activities, for exclusive looks at Tim McGraw content and to enter in the Four Wheels to Freedom sweepstakes, visit pennzoil.com/timmcgraw. Be sure to ‘Like’ the official Pennzoil Facebook Page (www.facebook.com/Pennzoil) and follow Pennzoil on Twitter (www.twitter.com/Pennzoil).
At Pennzoil®, we’re car people. We love cars and the role they play in our lives. Some of our most cherished memories are made possible by cars. That’s why we tirelessly pursue the latest advances in oil technology - to provide car lovers just like us with state-of-the-art motor oils. At Pennzoil, motor oil is our passion, but cars are our way of life. Not just oil. Pennzoil.
Pennzoil® is the most trusted motor oil brand in America.* Each Pennzoil motor oil is formulated with special Active Cleansing Agents™ that not only help prevent sludge, but also clean out existing sludge. The full line of Pennzoil quality products includes Pennzoil Ultra™ motor oil with Hyper Cleansing Technology™, Pennzoil Platinum® Full Synthetic motor oil, Pennzoil® motor oil, Pennzoil Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, and Pennzoil Marine® engine oil. For more information about Pennzoil products, please visit www.pennzoil.com.
* Based on a survey of licensed drivers conducted by a leading research firm January 2005 – December 2011.
About Tim McGraw
McGraw's latest album, TWO LANES OF FREEDOM, debuted at No. one on the Billboard Country Albums chart marking his 14th career No. one debut. Since the release of his first album in 1993, McGraw has sold over 40 million albums, dominated the charts with 33 No. one singles, won three GRAMMY’s, 14 ACM Awards, 12 CMA Awards and 10 AMA’s, while simultaneously maintaining a parallel career as a successful actor in such films as the Oscar nominated The Blind Side, Country Strong, and Friday Night Lights—as well as hosting Saturday Night Live, a rare honor for a singer in any genre. Nielsen-BDS recently certified McGraw as the most-played Country artist of the past 20 years (1992-2012) with more than 10 million spins detected and Mediabase recognized him as the most-played Country artist in the history of their tracking service. McGraw will launch his TWO LANES OF FREEDOM 2013 TOUR, presented by Pennzoil, in Birmingham, AL on May 2 and continue on to 30 cities through July. The U.S. trek will also feature emerging artists Brantley Gilbert and Love and Theft. On Sunday, May 19 the two-hour special ACM PRESENTS: TIM McGRAW'S SUPERSTAR SUMMER NIGHT is set to air on CBS Television Network. Tickets for Tim McGraw's TWO LANES OF FREEDOM 2013 TOUR are on sale now at www.timmcgraw.com
About Shell Lubricants
The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volume. a The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.
aKline & Company, “Global Lubricants Industry 2011: Market Analysis and Assessment.”
Notes to Editors
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