Coyne Public Relations
Shell Media Line
PENNZOIL® POWERS HENNESSEY® PERFORMANCE AS OFFICIAL MOTOR OIL
Love of Cars Sparks New Relationship Between Pennzoil® and Hennessey® Performance
HOUSTON, TX, July 8, 2013 – Pennzoil® and Hennessey Performance® have teamed up to provide Pennzoil in the engine of each vehicle modified by the famed American tuning house. These two trusted brands, united by passion for knowledge, advancement and love of cars, have aligned to create and provide superior automotive performance.
“Our advanced technology feels at home in the engines of the elite sports and super cars that are modified by Hennessey Performance,” said Bree Sandlin, Pennzoil Global Brand Manager. “Joining forces with Hennessey Performance is another example of the Pennzoil brand’s commitment to delivering car lovers top-of-the-line machinery and accelerating their passion for speed and all things automotive.”
Hennessey Performance focuses on mechanical component modification for creating high-powered cars such as the Hennessey Velociraptor SUV, the Hennessey Venom GT and the VR1200 Twin-Turbo Coupe. The new relationship will leverage the advanced cleaning technology of Pennzoil Ultra™ Full Synthetic motor oil in every Hennessey engine to allow for optimal performance. Pennzoil Ultra motor oil is specially formulated with Hyper Cleansing Technology™, allowing Hennessey Performance engines to achieve the highest level of clean*.
“We develop some of the most high-powered vehicles in the world in our shop,” said John Hennessey, President and Founder of Hennessey Performance. “With the cleaning technology of Pennzoil Ultra motor oil in our motors, we can ensure our customers that they will be able to enjoy superior engine performance for a long time to come.”
The relationship will be activated through multiple platforms, with a strong presence on social media, collaboration at key auto shows in 2014 and support for the Hennessey Performance Tuner School.
* Based on Sequence VG sludge test using SAE 5W-30
At Pennzoil®, we’re car people. We love cars and the role they play in our lives. Some of our most cherished memories are made possible by cars. That’s why we tirelessly pursue the latest advances in oil technology - to provide car lovers just like us with state-of-the-art motor oils. At Pennzoil, motor oil is our passion, but cars are our way of life. Not just oil. Pennzoil.
Pennzoil® is the most trusted motor oil brand in America.* Each Pennzoil motor oil is formulated with special Active Cleansing Agents™ that not only help prevent sludge, but also clean out existing sludge. The full line of Pennzoil quality products includes Pennzoil Ultra™ motor oil with Hyper Cleansing Technology™, Pennzoil Platinum® Full Synthetic motor oil, Pennzoil® motor oil, Pennzoil Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, and Pennzoil Marine® engine oil. For more information about Pennzoil products, please visit www.pennzoil.com.
* Based on a survey of licensed drivers conducted by a leading research firm January 2005 – December 2011.
About Hennessey Performance
Hennessey Performance (HPE) has been making fast cars go faster since 1991. It operates a 30,000 square foot workshop and showroom facility situated on 143 acres near Sealy, Texas (about 45 minutes west of Houston). The company also operates a showroom and installation facility located in Lake Forest, California. HPE offers a wide variety of dyno proven, track tested parts and upgrades for a variety of modern performance vehicles. Hennessey Performance is also the only tuner in North America that operates its own test track – Lonestar Motorsports Park.
About Shell Lubricants
The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volume. a The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.
aKline & Company, “Global Lubricants Industry 2011: Market Analysis and Assessment.”
Notes to Editors
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