Coyne Public Relations
Shell Media Line
PENNZOIL® RENEWS RELATIONSHIP WITH PARALYZED VETERANS OF AMERICA
Second Year of Commitment Includes Donation of Customized Retrofitted Vehicles to Deserving Veterans
HOUSTON, TX, February 4, 2013 – Today, Pennzoil® announced it will continue support of Paralyzed Veterans of America. In 2013, Pennzoil will donate $250,000 to Paralyzed Veterans of America’s Mission: ABLE program which helps veterans with disabilities get the care, benefits and jobs that they’ve earned and deserve. Through the Mission: ABLE program, veterans with disabilities are able to reconnect with driving and regain their love of the car.
This is the second year for the Pennzoil and Paralyzed Veterans of America relationship. This year, Pennzoil is taking the program to another level by allocating a portion of its $250,000 donation towards retrofitting three brand new vehicles specially designed for injured veterans. The special, customized vehicle modifications meet the needs of paralyzed veterans, often including the removal of seats, installation of hand-controls or mounting ramps for more ease when entering and exiting the vehicle.
“One of the freedoms most of us take for granted is the ability to get in our vehicles and drive. A freedom all of us can help give back to those injured veterans who defended our freedom,” said Bree Sandlin, Pennzoil Global Brand Manager. “As we witnessed first-hand in 2012, a retrofitted vehicle has the ability to give these inspiring veterans back their sense of independence and their love of the car and open road.”
Last Veteran’s Day, November 11, 2012, Pennzoil and Paralyzed Veterans of America presented three deserving veterans with vehicles at the Phoenix International Raceway. At the presentation, Jason Morgan, Lonn Cunningham and Ronald Courteau Jr., were each presented with a retrofitted Dodge vehicle specific for their needs as part of the Pennzoil Long Love Cars campaign.
“Paralyzed Veterans of America’s relationship and vehicle donation with Pennzoil last year created one of our most inspiring programs to date, leaving our members with a renewed sense of freedom, self-expression and independence,” said Bill Lawson, national president of Paralyzed Veterans of America and automobile enthusiast. “We appreciate all of the support Pennzoil has given to Paralyzed Veterans of America through our Mission: ABLE program, and we look forward to another successful and groundbreaking year together.
Consumers will have a unique opportunity to join Pennzoil and help drive support for Paralyzed Veterans of America by purchasing an oil change with any qualifying Pennzoil motor oils this March and April. Participating locations will be running a promotion to allow consumers to take care of their car, while helping take care of their veterans at the same time.
Building on the success of the first year of the Pennzoil and Paralyzed Veterans of America relationship, Paralyzed Veterans will present Pennzoil with the prestigious Achieve-ABLE award. The Award is given in recognition of support from Pennzoil as a Mission: ABLE sponsor through the Pennzoil Long Love Cars campaign that helps ensure disabled veterans have access to what they need most: care, benefits and jobs. The award presentation will take place at the annual Paralyzed Veterans Americana Gala on October 2, 2013, at the Capital Hilton in Washington, D.C.
“We applaud Pennzoil for helping paralyzed veterans fully live the lives they deserve and helping to restore the sense of freedom and independence that is so often lost after injury,” said Lawson. “We will be proud to present this award that will bring high visibility and recognition for Pennzoil and the Long Love Cars campaign before an audience of Members of Congress, senior military, and leadership for the Department of Veterans Affairs, our sponsors, veterans and colleagues in the community of veteran service organizations.”
To get involved and stay up-to-date on the latest Pennzoil activities and programs supporting Paralyzed Veterans of America, ‘Like’ the official Pennzoil Facebook Page (www.facebook.com/Pennzoil) and follow the official Pennzoil Twitter page (www.twitter.com/Pennzoil).
At Pennzoil®, we’re car people. We love cars and the role they play in our lives. Some of our most cherished memories are made possible by cars. That’s why we tirelessly pursue the latest advances in oil technology - to provide car lovers just like us with state-of-the-art motor oils. At Pennzoil, motor oil is our passion, but cars are our way of life. Not just oil. Pennzoil.
Pennzoil® is the most trusted motor oil brand in America.* Each Pennzoil motor oil is formulated with special Active Cleansing Agents™ that not only help prevent sludge, but also clean out existing sludge. The full line of Pennzoil quality products includes Pennzoil Ultra™ motor oil with Hyper Cleansing Technology™, Pennzoil Platinum® Full Synthetic motor oil, Pennzoil® motor oil, Pennzoil Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, and Pennzoil Marine® engine oil. For more information about Pennzoil products, please visit www.pennzoil.com.
* Based on a survey of licensed drivers conducted by a leading research firm January 2005 – December 2011.
About Paralyzed Veterans of America
Paralyzed Veterans of America has launched Mission:ABLE, a campaign to enlist all Americans – citizens, communities and corporations – to help our paralyzed heroes fully live the lives they deserve and to receive what they need most: care, benefits and jobs. For more than 64 years, Paralyzed Veterans of America and its 34 chapters have been working to create an America where all veterans and people with disabilities, and their families, have everything they need to thrive. We represent thousands of veterans in all 50 states, the District of Columbia and Puerto Rico. www.mission-able.com www.pva.org
About Shell Lubricants
The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volumea. The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.
aBased on information provided by Kline & Company, “Global Lubricants Industry 2010: Market Analysis and Assessment.”
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