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Chris Tamburino                                              or                                           Shell Lubricants
Coyne Public Relations                                                                                  Shell Media Line
ctamburino@coynepr.com                                                                              713-241-4544
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PENNZOIL® SYNTHETICS PROVIDE MOTORISTS WITH A BOOST OF FUEL SAVINGS

Pennzoil Platinum-Powered Engines Can Save Motorists Up to 550 Miles Per Year

HOUSTON, TX, August 1, 2013 – Just in time for peak vacation season, Pennzoil® is helping motorists go further and save more at the pump. Purchases of Pennzoil Platinum® or Pennzoil Ultra™ will save 50¢/gal on Shell fuel through the Fuel Rewards Network™ (FRN) program.

Fuel economy is always important to consumers, but most are not aware that if enough deposits form in the engine, there could be a loss of 3-6% of your fuel economy1.  The latest formulations of Pennzoil Platinum® Full Synthetic Motor Oil are created with Superior2 Active Cleansing Agents, keeping engines clean throughout their life, so you can drive an extra 550 miles per year on average vs. a dirty engine3. This is a difference that drivers will feel at the pump. 

“We at Pennzoil understand how important it is to save a few dollars when fueling up your vehicle,” said Bree Sandlin, Pennzoil Global Brand Manager. “Clean engines get more miles and our synthetic motor oils are designed to do just that by helping consumers maintain the best fuel economy possible for their vehicle while utilizing our superior cleaning technology.”

To help motorists go further for even less, Pennzoil has teamed up with the FRN program, a free loyalty program that helps consumers save money on fuel.  Motorists can save 50¢/gal on Shell fuel with each five quart purchase or oil change of Pennzoil Ultra or Pennzoil Platinum Full Synthetic Motor Oil through the FRN program.  This promotional offer runs in retail August 1st through October 31st, 2013 and September 1st through October 31st, 2013 at participating oil change locations.

Both Pennzoil Ultra and Pennzoil Platinum also clean out existing engine sludge that may have been left behind from inferior motor oils, a key to maximizing fuel economy. If an engine becomes dirty, it could reach a point where the systems put in place to keep the engine running efficiently are either compromised or shut down completely, robbing drivers of precious miles spent with their vehicles.

For more details on the promotional offer, please visit fuelrewards.com/pennzoil.  To stay up-to-date on the latest activities, be sure to ‘Like’ the official Pennzoil Facebook Page (www.facebook.com/Pennzoil) and follow Pennzoil on Twitter (www.twitter.com/Pennzoil).

About the Fuel Rewards Network™ Program

The Fuel Rewards Network™ program is owned and operated by  Excentus Corporation. Excentus is the creator of and patent-holder for marketing programs and services that utilize price roll down discounts at the pump as the ultimate consumer reward. Excentus has spent more than fifteen years developing and perfecting the Fuel Rewards Network™ program's technology and program features to make it easy for consumers to save money on fuel and convenient for businesses to build loyalty and create value for customers. The growing Fuel Rewards Network™ program provides members with the opportunity to earn free fuel simply by purchasing the things they normally would from more than 1,400 retail locations, nearly 700 online merchants, and 10,000+ restaurants, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped more than 10 million consumers save hundreds of millions of dollars on fuel. Excentus currently holds nine patents on the technology behind the cents per gallon model and licenses various uses of its patent portfolio to provide private-label fuel discount programs through its business unit, Centego II, LLC. Headquartered in Dallas, Texas, Excentus was founded in 1996 and is a privately held company with more than 200 employees. For more information please visit www.excentus.com.

About Pennzoil®

At Pennzoil®, we’re car people.  We love cars and the role they play in our lives. Some of our most cherished memories are made possible by cars. That’s why we tirelessly pursue the latest advances in oil technology - to provide car lovers just like us with state-of-the-art motor oils. At Pennzoil, motor oil is our passion, but cars are our way of life. Not just oil. Pennzoil. 

Pennzoil® is the most trusted motor oil brand in America.* Each Pennzoil motor oil is formulated with special Active Cleansing Agents™ that not only help prevent sludge, but also clean out existing sludge.  The full line of Pennzoil quality products includes Pennzoil Ultra™ motor oil with Hyper Cleansing Technology™, Pennzoil Platinum® Full Synthetic motor oil, Pennzoil® motor oil, Pennzoil Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, and Pennzoil Marine® engine oil. For more information about Pennzoil products, please visit www.pennzoil.com

* Based on a survey of licensed drivers conducted by a leading research firm January 2005 – December 2011.

About Shell Lubricants

The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volume. a The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.

aKline & Company, “Global Lubricants Industry 2011: Market Analysis and Assessment.”

 


1 Fuel economy measurements made using CAFE cycle under FTP75. Avg of 550 extra miles based on mixed city/highway miles and US avg of 13,476 miles driven per year with 4.1% better MPG vs dirty engine. Source: fhwa.dot.gov, 2011. Follow OEM recommended oil drain intervals.

2 Superior versus our conventional and synthetic blend oils.

3 Fuel economy measurements made using CAFE cycle under FTP75. Avg of 550 extra miles based on mixed city/highway miles and US avg of 13,476 miles driven per year with 4.1% better MPG vs dirty engine. Source: fhwa.dot.gov, 2011. Follow OEM recommended oil drain intervals.