Title:THE MAKING OF “EXORCISING THE DEMON”
Duration: 2:50
Vid: PENN-2017-45 Pennzoil-Demon-BTS-Making-Of-FINAL_Viewing
[Sound effects]
A synthesizer plays haunting chord with metallic clanging sounds.
[Video footage]
At night, the camera moves along a suspension bridge railing while panning left, capturing a view of a large city’s downtown, which boasts numerous tall buildings. Next, a view from behind a chain-link fence focuses on a paved lot while the dappled reflections of a traffic light’s red, green and yellow lights appear like scattered orbs across the lens.
[Graphics with Text]
The Pennzoil Logo: a yellow oval with "Pennzoil" written in black letters across a red Liberty Bell. Below the logo in bold letters: “Synthetics.”
[Audio]
MAN: You can feel the character in history everywhere here.
[Video footage]
Rainfall is visible beneath the glow of a street lamp. Steam rises from a wet city street.
[Graphic]
“The Making of Exorcising the Demon.”
[Audio]
MAN: You’re surrounded by steel and iron. Pittsburgh is about strength, and a car with this much power is meant to be shot here.
[Video footage]
Smoke drifts past a yellow Dodge Challenger Demon parked on the street. Next, the Demon, sporting a black hood and roof, speeds down city streets, skidding as it turns left and right. A smaller car with a roof-mounted camera follows the Demon as it zooms through town.
[Sound effect]
Engine noises combined with squealing tires.
[Text displays]
A disclaimer appears in small white letters at the bottom of the screen: “Professional driver on a closed course. Do not attempt. Respect all traffic laws and never drive recklessly.”
[Video footage]
A clean-shaven bespectacled man wearing a black brimmed cap embossed with the Pennzoil logo sits outside near large church.
[Text displays]
Jeremy Jones, Executive Creative Director. J. Walter Thompson, Atlanta.
[Audio]
JEREMY JONES: We are shooting with a Dodge SRT Challenger Demon.
We chose it because it’s the new definition of power, the new definition of muscle. 840 horsepower. It’s the world fastest, most powerful production car. There’s no other car like it.
[Video footage]
The Demon zooms along city streets. Next, a man with a light mustache and sideburns who also wears a “Pennzoil” hat sits inside the church.
[Text displays]
Rhett Kearsley, Senior Agency Producer, J. Walter Thompson, Atlanta.
[Audio]
RHETT KEARSLEY: You typically see car commercials and it’s just about the sheet metal and the beauty. We’re not concerned with that. What we’re concerned with is showing you how the oil benefits the car and gives it the ability to perform at an extremely high level.
[Video footage]
A man with short graying hair sits in a garage near the Demon with its front wheels resting upon jacks.
[Text displays]
John Fasal, Sound Recordist, Source Sound.
[Audio]
JOHN FASAL: The word that comes to mind for me is visceral. We’re trying to make people actually feel the car – the same visceral feel that you get when you drive the car.
[Video footage]
Holding a shotgun microphone, John Fasal records the Demon as it speeds past.
[Sound effects]
Tires squealing and engine noise.
[Video footage]
Jeremy sits outside the church.
[Audio]
JEREMY JONES: The Dodge Demon has a distinct engine note, and we want to pay homage to that. We really want to showcase that off.
[Video footage]
John Fasal sits in the garage.
[Audio]
JOHN FASAL: I think sound’s really important.
[Video footage]
John and assistants hold shotgun mics and wear headphones as they record the Demon’s engine and tire noises outside.
[Audio]
JOHN FASAL: The classic thing that you tell people is just turn the sound off on your TV when you’re watching that movie and tell me how exciting it is. Without the sound, you pretty much don’t get the full feel for what you’re watching.
[Sound effect]
Engine noises.
[Video footage]
A camera mounted on a crane attached to a car films the Demon from the front as it speeds across a bridge. Next, a brown-haired man sits inside the church.
[Text displays]
Rhys Millen, Precision Driver.
[Audio]
RHYS MILLEN: Obviously, the films are being performed on the streets, but not in live traffic.
You’re doing this in a very well-controlled, safe environment. We have police officers, EMTs around us. A ton of run-out when we’re doing high-speed runs and I am very heads-up and aware of that entire environment.
[Video footage]
Rhys talks with crew members while a police car with flashing lights sits parked nearby. A man with short brown hair and several days beard growth sits inside the church.
[Text displays]
Trevor Cawood, Creative Producer, Lemonade Films.
[Audio]
TREVOR CAWOOD: For a film of this scale, it takes an incredible amount of people and tons of different units that start from the city. We have a literal army of production assistants.
[Video footage]
Crew members use handheld smoke machines to create a thick fog along the street.
[Audio]
TREVOR CAWOOD: I think one thing that separates the work that we do from a lot of other precision car driving in automobile films is that our stuff feels very realistic, and it’s really because it is. There’s nothing fake about it. It’s real.
[Video footage]
Smoke rises from the Demon’s rear tires as it speeds down a street, through and tunnel and across town.
[Audio]
JEREMY JONES: Performance is the driving force behind everything Pennzoil does.
A lot brands just say what they are and what they believe in, but Pennzoil is actually out here proving it day in and day out.
[Video footage]
The Demon zooms around a corner.
[Graphics]
On a black background, the yellow Pennzoil logo appears.
Below the logo in white letters: “See The Full Film At Pennzoil dot com. Make The Switch.
Copyright SOPUS Products 2017. All Rights Reserved.”
