BMW and Pennzoil

Title: BMW: OIL FEATURE

Duration: 2:06

Vid: PENN_2018_28_BMW_Oil_Feature

[Video footage]

Smoke billows from the rear tires of a yellow BMW sports car.

[Sound effects/Music]

A synthesizer plays fast high notes punctuated by long low notes.

[Graphics with Text]

Inside a yellow oval, "Pennzoil" is written in black letters across a red Liberty Bell. Underneath the logo in yellow uppercase letters: "SYNTHETICS." "Pennzoil SYNTHETICS Presents…"

[Audio]

MAN'S VOICE (OFF-CAMERA): We're out here in the Nürburgring in Germany.

[Graphics with Text]

In bold uppercase yellow letters: "POWERING The BMW M4 CS."

[Audio]

MAN'S VOICE (OFF-CAMERA): Here, all the OEM's, all the manufacturers have test facilities and they're all out here pushing their vehicles to the limits.

[Video footage]

The BMW speeds around a curve.

[Audio]

MAN'S VOICE (OFF-CAMERA): It's also the perfect proving grounds.

[Video footage]

A clean-shaven man wearing a black cap bearing the Pennzoil logo sits near the parked BMW.

[Text]

"Jeremy Jones -- Executive Creative Director, J. Walter Thompson, Atlanta."

[Audio]

JEREMY JONES: Out here with the BMW M4 CS for Pennzoil to prove their technology."

[Video footage]

The BMW sits diagonally inside a slight curve on the tree-lined section of racetrack.

Next, Rhys Millen, a man with short brown hair.

[Audio]

RHYS MILLEN: You go through the specs of this M4 CS.

[Video footage]

The BMW's raised hood reveals a pristine engine.

[Text]

"Rhys Millen -- Precision Driver."

[Audio]

RHYS MILLEN: You've got 460 horsepower, 442 foot-pounds of torque. A 7-speed semi-automatic transmission with paddle shift on the steering wheel.

[Video footage]

Wearing a black hoodie and a black t-shirt with the Pennzoil logo on the right sleeve, Rhys drives the BMW along the racetrack.

[Audio]

RHYS MILLEN: It's pretty much a dream sports car off the showroom floor.

[Video footage]

The BMW skids sideways as it zooms around a curve.

[Graphic]

A disclaimer appears in small white letters at the bottom of the screen: “Professional driver on a closed course. Do not attempt. Respect all traffic laws and never drive recklessly.”

[Video footage]

A man with short light brown hair stands on a walkway beside the racetrack.

[Text]

"Rhett Kearsley -- Senior Agency Producer, J. Walter Thompson, Atlanta."

[Audio]

RHETT KEARSLEY: So, what you'll see in this film is how Pennzoil PurePlus technology allows the BMW M4 CS to reach its full potential.

[Video footage]

The BMW zooms onto the racetrack.

[Audio]

RHETT KEARSLEY: You're going to see its speed, its handling and its M Sport's heritage.

[Video footage]

The BMW speeds along a tree-lined road. Next, wearing a Pennzoil baseball-style cap, a bespectacled man with short graying hair sits near the BMW as two men unload camera equipment from a truck and mount it on the sports car.

[Text displays]

"Fernando Morales -- Global Marcomms Manager, Shell/Pennzoil."

[Audio]

FERNANDO MORALES: As all BMW M-models, it's a symbol of performance. And many people might not know this, but Pennzoil is the recommended supplier of the original BMW engine oil in North America.

[Video footage]

A man pours "Twin Power Turbo SAE DW 30…Original BMW Engine Oil" into the BMW's "M-Power" oil tank.

[Audio]

FERNANDO MORALES: We are also a premium technology partner of BMW Motorsports.

[Video footage]

The BMW slides diagonally around a curve, sending plumes of thick white smoke billowing from the rear tires.

[Audio]

FERNANDO MORALES: Performance is in Pennzoil's DNA. Whether it's in supercars like this one or in people's daily drives, we try to create products that allow drivers to get the most out of their engine. Performance is the fact that our technology is helping racing teams win championships.

[Graphic]

A disclaimer appears in small white letters at the bottom of the screen: “Professional driver on a closed course. Do not attempt. Respect all traffic laws and never drive recklessly.”

[Video footage]

The BMW briefly becomes airborne as it zooms from off road onto sharp racetrack curve.

Wearing dark sunglasses, Jeremy Jones sits near the parked BMW.

[Audio]

JEREMEY JONES: Pennzoil's all about high performance--pushing vehicles to the limits and proving their technology.

[Video footage]

The BMW speeds along the winding racetrack.

[Audio]

JEREMEY JONES: So, whether that's horsepower protection, wear protection or extreme temperature protection, that's what Pennzoil is all about.

[Video footage]

The needle on the BMW's tachometer swings past "seven" then back to "six" as the car speeds past a building bearing a huge red-lettered sign: " Nürburgring."

Fernando sits near the parked BMW.

[Audio]

FERNANDO MORALES: To me, there's no better product demonstration than seeing our technology perform in this car in the racetrack of racetracks--the Nürburgring.

[Video footage]

The BMW M4 CS speeds around a curve and along a straight section of track.

[Graphics]

On a black background, the yellow Pennzoil logo appears out of a flash of light and a wisp of smoke. Beneath the logo in uppercase white letters, words rotate and transform into other words: "Synthetics…Complete Protection…For Top Engine Performance…Make The Switch."

Title: BMW Tech Feature

Duration: 2 minutes 54 seconds

Video: PENN_2018_30_BMW_Tech_Feature

[Background Music]

Fluid, upbeat keyboard music.

[Graphic]

The Pennzoil Logo--a yellow oval with "Pennzoil" written in black letters across a red Liberty Bell--appears against a black background.

[Text Displays]

Pennzoil Synthetics Presents…

[Video Footage]

In a vast complex with high ceilings, a metallic letter "M" curves outward from a tinted window. To the left of the M are three vertical stripes: light blue, dark blue, and red running from left to right.

[Audio]

A man's voice: "M stands for continued success in motor sports…"

[Video Footage]

Viewed from outside, a section of the ultra-modern complex features curved, highly reflective walls.

[Text Displays]

The Technology Behind The BMW M4 CS.

[Audio]

"…and also for high performance agile road legal vehicles."

[Video Footage]

A close-up of the M logo and stripes adorning an engine and the back of a yellow sports car.

[Audio]

"M stands also for the most powerful letter in the world. The M4 CS is the newest model in our product lineup. Performance of the car is from 0 to 62 miles per hour, 3.9 seconds. So, quite fast."

[Text Displays]

Peter Quintus, VP Sales & Marketing, BMW M GMBH.

[Audio]

"The M4 CS is fitted with the inline six cylinder engine, with two TwinPower Turbo. Basically it's the M4 GTS engine but without the motor injection. The top performance of the engine is 460 horsepowers, and the top torque is 442 pound foot. "

[Video Footage]

The car speeds down a road. Standing inside the complex, Peter leans against a metal railing overlooking cars parked on a lower level.

[Audio]

"For a high performance sport car weight is a very important factor, so we actually build a lot of carbon parts into the car. So, for example, the hood is made of carbon, the roof, the rear diffuser, and many other parts."

[Video Footage]

Viewed from above, the speeding car leaves a trail of white smoke as it skids across the pavement.

[Text Displays]

A disclaimer appears in small white letters at the bottom of the screen: Professional driver on a closed course. Do not attempt. Respect all traffic laws and never drive recklessly.

[Audio]

"All our cars have to--tested on the Nürburgring. The timing on the Nürburgring is very important; it shows the quality of the car."

[Video Footage]

The car whizzes down a track curving through a densely forested landscape.

[Audio]

"The M4 CS did time of 7.38 minutes, which is basically in the super sports car segment."

[Video Footage]

The car takes a curve at high speed.

[Audio]

"The motor oil plays a very important role in our cars. All our cars have the requirement that they can compete in a race around 40 rounds without any problems, and that at the outside temperature of 104 degrees Fahrenheit. This means, uh, a high stress for the engine and also means you need a top quality of motor oil. Basically we have very high revs in our engine, so 7,500 rpm at the top, and also relatively high temperatures when the car is doing a race."

[Video Footage]

The car kicks up smoke as it drifts around a curve.

[Audio]

"So that means for a--a engine oil we need high shear stability and we need also top stability on the viscosity side. We need top quality oil because the oil has to be stable in between the service intervals. If that's not the case, we will have high wear in the engine and also there's even the possibility that the turbochargers gets damaged or lose the engine--even a failure of the engine. So wear protection is very important for us."

[Video Footage]

In close-up, a hand pours oil into a funnel inserted in an engine. The label on the bottle reads: Original BMW Engine Oil, Twin Power Turbo."

[Audio]

"The Original BMW Engine Oil is made of Pennzoil PurePlus technology, which means the oil is made of natural gas and not crude oil. This delivers exceptional quality in regard of viscosity, engine performance and engine protection for M and BMW road cars."

[Video Footage]

A close-up of the thick, white smoke billowing from the speeding yellow sports car as its wheels spin on the track.

[Graphic]

The Pennzoil Logo against a black background.

[Graphics]

On a black background, the yellow Pennzoil logo appears out of a flash of light and a wisp of smoke. Beneath the logo in uppercase white letters, words rotate and transform into other words: "Synthetics…Complete Protection…For Top Engine Performance…Make The Switch."