
Escaping the Ring
Escaping the Ring with the BMW M4 CS and Pennzoil Synthetics (Official)
Title: BMW - Film
Duration: 2:57
Video: PENN-2018-26_BMW_Film
[Sound Effect]
Electronic crescendo joined by mechanical whirring and footsteps.
[Graphic]
The Pennzoil Logo--a yellow oval with "Pennzoil" written in black letters across a red Liberty Bell--zooms forward until it disappears and gives way to video footage.
[Text Displays]
Pennzoil Synthetics Presents: "Escaping the Ring."
[Video Footage]
Silhouetted against a wall of windows, a person pushes an industrial floor sweeper across a vast, empty space occupying an upper floor of a complex.
[Sound Effect]
Beeping.
[Video Footage]
The person stops and checks a phone message.
[Text Displays]
"Last job! Make it out. It's all yours."
[Video Footage]
The person types with a gloved hand.
[Text Displays]
"Already inside."
[Video Footage]
Next, the person holds a card to a reader on the wall, which flashes green. Wearing coveralls over a black hoodie, the person---who appears to be a man-- leaves through frosted glass doors adorned with signs bearing the Pennzoil logo and the words: "Vehicle Research. Synthetics." He tosses the coveralls in a trash bin and heads down a stairwell. Now wearing dark pants and a khaki jacket over the black hoodie, he walks through a parking garage and stops at a vacant spot marked "86." He flips the keychain around to read "98," then later presses the key fob.
[Sound Effect]
Beep.
[Video Footage]
His hood still pulled over his head, the mysterious person looks to the left.
[Sound Effect]
Loud engine.
[Text Displays]
A disclaimer appears in small white letters at the bottom of the screen: "Professional driver on a closed course. Do not attempt. Respect all traffic laws and never drive recklessly."
[Video Footage]
A yellow sports car emerges from the garage and drifts right, leaving a trail of white smoke. Shifting gears, the driver zooms past a complex marked "Nürburgring" in large red letters.
[Sound Effect]
Tires screeching.
[Video Footage]
The car skids around a track.
[Sound Effect]
Distant motor.
[Video Footage]
A sweeping, aerial view of a stone castle on a hilltop overlooking a town nestled in a green landscape of dense woods and rolling hills.
[Sound Effect]
Engine roars.
[Video Footage]
A close-up of the speeding sports car reveals a black grill, curved, string-style headlights and a round, blue-and-white "BMW" logo on its hood.
[Sound Effect]
Engine fades.
[Video Footage]
Viewed from high above, the car races down a road cutting through densely forested hills. Kicking up smoke, the car drifts around a track. Next, an overhead view of the track as it winds through the forest. In close-up, the car skids around a curve, passing a sign: "Make The Switch: Pennzoil." Now viewed through trees, the car continues speeding down the track. The driver shifts gears as the tachometer passes seven. In slow motion, the car kicks up dirt and grass as its right tires ride on the grassy median. The car rolls back onto the track. Viewed from above, the Pennzoil logo and scattered chalk graffiti adorn the surface of the track. The car drifts around another curve. Passing through a gate, the car skids sideways, knocking over an orange-and-white cone as it enters a country road.
[Sound Effect]
Engine briefly drops and a bell tolls.
[Text Displays]
A disclaimer appears in small white letters at the bottom of the screen: "Professional driver on a closed course. Do not attempt. Respect all traffic laws and never drive recklessly."
[Video Footage]
The car speeds through an alley of trees.
[Sound Effect]
The engine noise drops briefly, then resumes full force.
[Video Footage]
The car emerges from over a hill strewn with leaves, briefly going airborne in slow motion. A close-up of the tachometer and the driver's hand on the gear shift. Sparks fly when the car lands. A grazing sheep raises its head.
[Sound Effect]
Sheep bleats.
[Sound Effect]
Loud engine.
[Video Footage]
The car drifts onto another road, leaving a thick trail of white smoke. The driver shifts gears. Next, a bird's-eye view of the car passing through the wooded landscape. The car careens toward an exit to the Autobahn, then drifts its way around a loop. Next, the car crosses a long bridge spanning a winding river and farmland. The driver rolls down the window.
[Sound Effect]
Clatter.
[Video Footage]
The phone flies out onto the pavement. As the car continues down the road, a message on the shattered phone reads: "Wait! You're not the only one."
[Graphic]
The Pennzoil Logo against a black background.
[Graphics]
On a black background, the yellow Pennzoil logo appears out of a flash of light and a wisp of smoke. Beneath the logo in uppercase white letters, words rotate and transform into other words: "Synthetics…Complete Protection…For Top Engine Performance…Make The Switch."
A Look at the BMW M4 CS Powered by Pennzoil® PurePlus® Technology
Title: BMW Tech Feature
Duration: 2 minutes 54 seconds
Video: PENN_2018_30_BMW_Tech_Feature
[Background Music]
Fluid, upbeat keyboard music.
[Graphic]
The Pennzoil Logo--a yellow oval with "Pennzoil" written in black letters across a red Liberty Bell--appears against a black background.
[Text Displays]
Pennzoil Synthetics Presents…
[Video Footage]
In a vast complex with high ceilings, a metallic letter "M" curves outward from a tinted window. To the left of the M are three vertical stripes: light blue, dark blue, and red running from left to right.
[Audio]
A man's voice: "M stands for continued success in motor sports…"
[Video Footage]
Viewed from outside, a section of the ultra-modern complex features curved, highly reflective walls.
[Text Displays]
The Technology Behind The BMW M4 CS.
[Audio]
"…and also for high performance agile road legal vehicles."
[Video Footage]
A close-up of the M logo and stripes adorning an engine and the back of a yellow sports car.
[Audio]
"M stands also for the most powerful letter in the world. The M4 CS is the newest model in our product lineup. Performance of the car is from 0 to 62 miles per hour, 3.9 seconds. So, quite fast."
[Text Displays]
Peter Quintus, VP Sales & Marketing, BMW M GMBH.
[Audio]
"The M4 CS is fitted with the inline six cylinder engine, with two TwinPower Turbo. Basically it's the M4 GTS engine but without the motor injection. The top performance of the engine is 460 horsepowers, and the top torque is 442 pound foot. "
[Video Footage]
The car speeds down a road. Standing inside the complex, Peter leans against a metal railing overlooking cars parked on a lower level.
[Audio]
"For a high performance sport car weight is a very important factor, so we actually build a lot of carbon parts into the car. So, for example, the hood is made of carbon, the roof, the rear diffuser, and many other parts."
[Video Footage]
Viewed from above, the speeding car leaves a trail of white smoke as it skids across the pavement.
[Text Displays]
A disclaimer appears in small white letters at the bottom of the screen: Professional driver on a closed course. Do not attempt. Respect all traffic laws and never drive recklessly.
[Audio]
"All our cars have to--tested on the Nürburgring. The timing on the Nürburgring is very important; it shows the quality of the car."
[Video Footage]
The car whizzes down a track curving through a densely forested landscape.
[Audio]
"The M4 CS did time of 7.38 minutes, which is basically in the super sports car segment."
[Video Footage]
The car takes a curve at high speed.
[Audio]
"The motor oil plays a very important role in our cars. All our cars have the requirement that they can compete in a race around 40 rounds without any problems, and that at the outside temperature of 104 degrees Fahrenheit. This means, uh, a high stress for the engine and also means you need a top quality of motor oil. Basically we have very high revs in our engine, so 7,500 rpm at the top, and also relatively high temperatures when the car is doing a race."
[Video Footage]
The car kicks up smoke as it drifts around a curve.
[Audio]
"So that means for a--a engine oil we need high shear stability and we need also top stability on the viscosity side. We need top quality oil because the oil has to be stable in between the service intervals. If that's not the case, we will have high wear in the engine and also there's even the possibility that the turbochargers gets damaged or lose the engine--even a failure of the engine. So wear protection is very important for us."
[Video Footage]
In close-up, a hand pours oil into a funnel inserted in an engine. The label on the bottle reads: Original BMW Engine Oil, Twin Power Turbo."
[Audio]
"The Original BMW Engine Oil is made of Pennzoil PurePlus technology, which means the oil is made of natural gas and not crude oil. This delivers exceptional quality in regard of viscosity, engine performance and engine protection for M and BMW road cars."
[Video Footage]
A close-up of the thick, white smoke billowing from the speeding yellow sports car as its wheels spin on the track.
[Graphic]
The Pennzoil Logo against a black background.
[Graphics]
On a black background, the yellow Pennzoil logo appears out of a flash of light and a wisp of smoke. Beneath the logo in uppercase white letters, words rotate and transform into other words: "Synthetics…Complete Protection…For Top Engine Performance…Make The Switch."
Powering the BMW M4 CS with Pennzoil® PurePlus® Technology
Title: BMW: OIL FEATURE
Duration: 2:06
Vid: PENN_2018_28_BMW_Oil_Feature
[Video footage]
Smoke billows from the rear tires of a yellow BMW sports car.
[Sound effects/Music]
A synthesizer plays fast high notes punctuated by long low notes.
[Graphics with Text]
Inside a yellow oval, "Pennzoil" is written in black letters across a red Liberty Bell. Underneath the logo in yellow uppercase letters: "SYNTHETICS." "Pennzoil SYNTHETICS Presents…"
[Audio]
MAN'S VOICE (OFF-CAMERA): We're out here in the Nürburgring in Germany.
[Graphics with Text]
In bold uppercase yellow letters: "POWERING The BMW M4 CS."
[Audio]
MAN'S VOICE (OFF-CAMERA): Here, all the OEM's, all the manufacturers have test facilities and they're all out here pushing their vehicles to the limits.
[Video footage]
The BMW speeds around a curve.
[Audio]
MAN'S VOICE (OFF-CAMERA): It's also the perfect proving grounds.
[Video footage]
A clean-shaven man wearing a black cap bearing the Pennzoil logo sits near the parked BMW.
[Text]
"Jeremy Jones -- Executive Creative Director, J. Walter Thompson, Atlanta."
[Audio]
JEREMY JONES: Out here with the BMW M4 CS for Pennzoil to prove their technology."
[Video footage]
The BMW sits diagonally inside a slight curve on the tree-lined section of racetrack.
Next, Rhys Millen, a man with short brown hair.
[Audio]
RHYS MILLEN: You go through the specs of this M4 CS.
[Video footage]
The BMW's raised hood reveals a pristine engine.
[Text]
"Rhys Millen -- Precision Driver."
[Audio]
RHYS MILLEN: You've got 460 horsepower, 442 foot-pounds of torque. A 7-speed semi-automatic transmission with paddle shift on the steering wheel.
[Video footage]
Wearing a black hoodie and a black t-shirt with the Pennzoil logo on the right sleeve, Rhys drives the BMW along the racetrack.
[Audio]
RHYS MILLEN: It's pretty much a dream sports car off the showroom floor.
[Video footage]
The BMW skids sideways as it zooms around a curve.
[Graphic]
A disclaimer appears in small white letters at the bottom of the screen: “Professional driver on a closed course. Do not attempt. Respect all traffic laws and never drive recklessly.”
[Video footage]
A man with short light brown hair stands on a walkway beside the racetrack.
[Text]
"Rhett Kearsley -- Senior Agency Producer, J. Walter Thompson, Atlanta."
[Audio]
RHETT KEARSLEY: So, what you'll see in this film is how Pennzoil PurePlus technology allows the BMW M4 CS to reach its full potential.
[Video footage]
The BMW zooms onto the racetrack.
[Audio]
RHETT KEARSLEY: You're going to see its speed, its handling and its M Sport's heritage.
[Video footage]
The BMW speeds along a tree-lined road. Next, wearing a Pennzoil baseball-style cap, a bespectacled man with short graying hair sits near the BMW as two men unload camera equipment from a truck and mount it on the sports car.
[Text displays]
"Fernando Morales -- Global Marcomms Manager, Shell/Pennzoil."
[Audio]
FERNANDO MORALES: As all BMW M-models, it's a symbol of performance. And many people might not know this, but Pennzoil is the recommended supplier of the original BMW engine oil in North America.
[Video footage]
A man pours "Twin Power Turbo SAE DW 30…Original BMW Engine Oil" into the BMW's "M-Power" oil tank.
[Audio]
FERNANDO MORALES: We are also a premium technology partner of BMW Motorsports.
[Video footage]
The BMW slides diagonally around a curve, sending plumes of thick white smoke billowing from the rear tires.
[Audio]
FERNANDO MORALES: Performance is in Pennzoil's DNA. Whether it's in supercars like this one or in people's daily drives, we try to create products that allow drivers to get the most out of their engine. Performance is the fact that our technology is helping racing teams win championships.
[Graphic]
A disclaimer appears in small white letters at the bottom of the screen: “Professional driver on a closed course. Do not attempt. Respect all traffic laws and never drive recklessly.”
[Video footage]
The BMW briefly becomes airborne as it zooms from off road onto sharp racetrack curve.
Wearing dark sunglasses, Jeremy Jones sits near the parked BMW.
[Audio]
JEREMEY JONES: Pennzoil's all about high performance--pushing vehicles to the limits and proving their technology.
[Video footage]
The BMW speeds along the winding racetrack.
[Audio]
JEREMEY JONES: So, whether that's horsepower protection, wear protection or extreme temperature protection, that's what Pennzoil is all about.
[Video footage]
The needle on the BMW's tachometer swings past "seven" then back to "six" as the car speeds past a building bearing a huge red-lettered sign: " Nürburgring."
Fernando sits near the parked BMW.
[Audio]
FERNANDO MORALES: To me, there's no better product demonstration than seeing our technology perform in this car in the racetrack of racetracks--the Nürburgring.
[Video footage]
The BMW M4 CS speeds around a curve and along a straight section of track.
[Graphics]
On a black background, the yellow Pennzoil logo appears out of a flash of light and a wisp of smoke. Beneath the logo in uppercase white letters, words rotate and transform into other words: "Synthetics…Complete Protection…For Top Engine Performance…Make The Switch."

The Nordschleife–the proving grounds for BMW road cars–is as legendary as the car manufacturer itself. Enter the Nürburgring: the racetrack of all racetracks and the Green Hell of all circuits. With a lap finish time of just 7 minutes and 38 seconds, the BMW M4 CS proved the Nüburgring’s 73 treacherous turns and 12.9 miles of steep gradients and elevation changes are no match for the competition sports car.
The BMW M4 CS comes with an inline six-cylinder M twin turbo power engine, pushing up to 460 hp at 442 lb-ft of torque. This adrenaline-enduring machine relies on high-performance oil and complete protection to tame any track that gets in its way. Pennzoil® PurePlus® Technology delivers engine wear protection to push the BMW M4 CS to reach its full potential and hit the 0-60mph mark in under 4 seconds–because when it’s time to face the Nürburgring, top engine performance matters.
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