{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Video shorts that show the grit, skill, and soul behind Pennzoil.","text":"Pennzoil ambassadors Demonology, Vin Antara, and 13thWitness own the spotlight in a creative campaign that features real drivers “keeping the drive alive.”","links":[{"name":"Video shorts that show the grit, skill, and soul behind Pennzoil.","value":"https://www.pennzoil.com/en_us/performance/motorsports/lmwd-creative-extension.html"}],"image":{"src":"https://www.pennzoil.com/en_us/performance/motorsports/lmwd-creative-extension/_jcr_content/root/metadata.shellimg.jpeg/1750454418579/cs19999-09-pz-2025-jun-dd-wbnr-1900x1200.jpeg","alt":"Long May We Drive Creative Extension Recap","width":1900,"height":1200}},"id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.pennzoil.com/en_us/_jcr_content/root/header/inherited.model.json","id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"United States","value":"https://www.pennzoil.com/"},{"name":"Performance","value":"https://www.pennzoil.com/en_us/performance.html"},{"name":"Motorsports Performance & Racing Innovation","value":"https://www.pennzoil.com/en_us/performance/motorsports.html"},{"name":"Long May We Drive Creative Extension Recap","value":"https://www.pennzoil.com/en_us/performance/motorsports/lmwd-creative-extension.html"}]},"id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader","color":"inherited","model":{"title":"New Roads, Real Drivers: Pennzoil Launches New Long May We Drive Creative Spots","image":{"src":"https://www.pennzoil.com/en_us/performance/motorsports/lmwd-creative-extension/_jcr_content/root/main/section/page_header.shellimg.jpeg/1750454375278/cs19999-09-pz-2025-jun-dd-wbnr-1900x1200.jpeg","alt":"New Roads, Real Drivers: Pennzoil Launches New Long May We Drive Creative Spots","width":1900,"height":1200}},"id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/main/section/page_header"},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/main/section/text_208462883","model":{"text":"\u003Cp\u003EPennzoil continues to honor what drives us with a new chapter of its \u003Ci\u003ELong May We Drive\u003C/i\u003E brand campaign by spotlighting real drivers with bold stories who live and breathe performance.\u003C/p\u003E\n\u003Cp\u003EFrom the beginning, \u003Ci\u003ELong May We\u003C/i\u003E \u003Ci\u003EDrive\u003C/i\u003E has been more than just a tagline. It is why Pennzoil exists: a pledge to protect engines and power passion through precision craftsmanship in every bottle. Whether you're lining up at the starting line, fine-tuning a build, or simply chasing the freedom of the open road, Pennzoil is built to help keep that spirit alive.\u003C/p\u003E\n\u003Cp\u003EFrom seasoned racers to hands-on builders and visual storytellers, each new creative spot reflects the passion and drive Pennzoil was designed to support.\u003C/p\u003E\n\u003Cp\u003E \u003C/p\u003E\n\u003Ch3\u003EChasing Glory with Demonology\u003C/h3\u003E\n\u003Cp\u003EIn the spot entitled “Midnight,” drag racer and Pennzoil influencer \u003Ca href=\"https://www.youtube.com/watch?v=PMq_WS__-GM\"\u003E\u003Cstrong\u003EDemonology\u003C/strong\u003E\u003C/a\u003E takes viewers straight to the heart of the action: the Texas Motorplex. As the first all-concrete, stadium-style drag strip, the Motorplex sets the stage for a gritty, full-throttle tribute to competitive spirit. The spot captures Demonology’s relentless drive and unwavering confidence as he pushes his Dodge Demon to the edge, living every second between the starting and finish lines with purpose.\u003C/p\u003E\n"}},{"organism":"StandaloneAsset","color":"inherited","id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/main/section/standalone_asset","model":{"image":{"src":"https://www.pennzoil.com/en_us/performance/motorsports/lmwd-creative-extension/_jcr_content/root/main/section/standalone_asset.shellimg.jpeg/1749850487924/withseoimage-2.jpeg","caption":"Demonology on set during the “Midnight” shoot","alt":"The power and precision behind Demonology’s Dodge Demon, emphasizing the role of Pennzoil in high-stakes racing.","width":8984,"height":5989}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/main/section/text_1652499716","model":{"text":"\u003Cp\u003E“Day after day, night after night, powered by Pennzoil,” Demonology says. “These engines we love keep running strong.”\u003C/p\u003E\r\n\u003Cp\u003EWhether he’s lighting up the strip or talking shop, Demonology reminds us that driving is a craft—and one worth protecting with engine oil that stands up to the challenge.\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Ch3\u003EThe DIY Spirit of Vin Anatra\u003C/h3\u003E\r\n\u003Cp\u003EA self-made gearhead with a love for details, \u003Ca href=\"https://www.youtube.com/watch?v=_o-f5thfDDY\"\u003E\u003Cb\u003EPennzoil brand ambassador Vin Anatra\u003C/b\u003E\u003C/a\u003E celebrates focus, patience, and performance in the “Under the Hood” spot.\u003C/p\u003E\r\n\u003Cp\u003EShot in a thoughtfully reimagined home garage, the story centers around Vin’s Ferrari 360, a car he didn’t just buy but rebuilt, bolt by bolt. This spot is a nod to the late-night tuners, weekend wrenches, and every driver who knows their way around an engine.\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/main/section/standalone_asset_1042468966","model":{"image":{"src":"https://www.pennzoil.com/en_us/performance/motorsports/lmwd-creative-extension/_jcr_content/root/main/section/standalone_asset_1042468966.shellimg.jpeg/1749850522048/withseoimage-3.jpeg","caption":"Vin Anatra on set during the “Under The Hood” shoot","alt":"Vin Anatra’s story is featured as a tribute to DIY car culture, focusing on his hands- on rebuild of a Ferrari 360.","width":9193,"height":6129}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/main/section/text_1498116530","model":{"text":"\u003Cp\u003E“We trust Pennzoil to protect what matters most: taking care of the things we love,” Vin shares. “It sounds obvious, but when you do it right, you're protecting an engine for its lifetime.”\u003C/p\u003E\r\n\u003Cp\u003EIn Vin’s world, every panel tells a story, every rev echoes countless hours of labor, and every bottle of Pennzoil is part of a ritual that keeps the journey alive. For the meticulous DIY enthusiast, protection and performance aren’t just about the drive; they’re part of the process.\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Ch3\u003E“Forever” with 13\u003Csup\u003Eth\u003C/sup\u003EWitness\u003C/h3\u003E\r\n\u003Cp\u003E“Forever” features the eye of Tim Mcgurr, an acclaimed photographer professionally known as \u003Ca href=\"https://www.youtube.com/watch?v=f93GwghpM1Q\"\u003E\u003Cb\u003E13\u003Csup\u003Eth\u003C/sup\u003EWitness\u003C/b\u003E\u003C/a\u003E. Known for capturing iconic personalities, his visual storytelling finds new ground as he reflects on how photography, like driving, is about recognizing the beauty in what others may overlook.\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/main/section/standalone_asset_1769298914","model":{"image":{"src":"https://www.pennzoil.com/en_us/performance/motorsports/lmwd-creative-extension/_jcr_content/root/main/section/standalone_asset_1769298914.shellimg.jpeg/1749850570202/withseoimage-4.jpeg","caption":"13thWitness on set during the “Forever” shoot","alt":"Photographer 13thWitness brings a visual storytelling lens to the campaign, capturing the soul of JDM car culture in Los Angeles.","width":6336,"height":9504}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003E“Some might see cars,” he narrates. “I see tuners taking care of what they love; the care poured into every engine, the trust in Pennzoil that keeps it running strong.”\u003C/p\u003E\n\u003Cp\u003EShot in LA with Japanese Domestic Market (JDM) enthusiasts, the spot captures a raw sense of authenticity and connection. These are not actors. They are real drivers with real cars and real stories to tell. And the camaraderie on set? Unscripted. Genuine.\u003C/p\u003E\n\u003Cp\u003E\u003Cb\u003ELong May We Drive\u003C/b\u003E\u003C/p\u003E\n\u003Cp\u003EWatch all episodes now on \u003Ca href=\"https://www.youtube.com/@Pennzoil/videos\"\u003E\u003Cstrong\u003EPennzoil’s YouTube channel\u003C/strong\u003E\u003C/a\u003E and keep the drive alive: on the strip, in the garage, and on every road that lies ahead.\u003C/p\u003E\n\u003Cp\u003ELong May We Drive.\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/main/section/text_1652710332","model":{"title":"Additional Resources"}},{"organism":"CallToAction","color":"inherited","id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/main/section/call_to_action","model":{"links":[{"name":"Learn More About the Long May We Drive Campaign","value":"https://www.pennzoil.com/en_us/long-may-we-drive.html"},{"name":"Learn More about Larry Chen","value":"https://www.pennzoil.com/en_us/latest/2022-12-15-larry-chen-q-and-a.html"},{"name":"Learn More about Jonny Grunwald","value":"https://www.pennzoil.com/en_us/latest/q-and-a-with-jonny-grunwald.html"}]}}],"id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/main/section","model":{}}],"id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/main","model":{}},{"organism":"Container.Footer","children":[{"organism":"Breadcrumb.Large","model":{"links":[{"name":"United States","value":"https://www.pennzoil.com/"},{"name":"Performance","value":"https://www.pennzoil.com/en_us/performance.html"},{"name":"Motorsports Performance & Racing Innovation","value":"https://www.pennzoil.com/en_us/performance/motorsports.html"},{"name":"Long May We Drive Creative Extension Recap","value":"https://www.pennzoil.com/en_us/performance/motorsports/lmwd-creative-extension.html"}]},"id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/footer/breadcrumb"},{"organism":"Container.Raw","ref":"https://www.pennzoil.com/en_us/performance/_jcr_content/root/footer/inherited.model.json","id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/footer/inherited","model":{}}],"id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content/root/footer","model":{}}],"id":"/conf/shell/settings/wcm/templates/base/structure/jcr_content/root","model":{}}],"model":{"title":"Video shorts that show the grit, skill, and soul behind Pennzoil.","text":"Pennzoil ambassadors Demonology, Vin Antara, and 13thWitness own the spotlight in a creative campaign that features real drivers “keeping the drive alive.”","links":[{"name":"canonical","value":"https://www.pennzoil.com/en_us/performance/motorsports/lmwd-creative-extension.html"},{"name":"errorUrl","value":"https://www.pennzoil.com/en_us/error.html"},{"name":"hierarchy","value":"en_us/performance/motorsports/lmwd-creative-extension"},{"name":"homeTitle","value":"Pennzoil®"},{"name":"homeUrl","value":"https://www.pennzoil.com/"},{"name":"locale","value":"en-US"},{"name":"title","value":"Video shorts that show the grit, skill, and soul behind Pennzoil. | Pennzoil®"},{"name":"textDirection","value":"ltr"},{"name":"template","value":"base"},{"name":"contentPath","value":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension"},{"name":"externalDisclaimerText","value":"Legal Disclaimer\r\nYou are now leaving the Pennzoil website.\r\nThe link you have selected will direct you to a website that is not controlled by Shell plc or any member of the Shell Group. Accordingly, neither Shell plc nor any member of the Shell Group endorses, adopts, certifies or otherwise validates the information and material contained on the linked web site. This includes its sponsor and any policies, activities or services offered on the site, by any advertiser on the site or linked to the site.\r\nThank you for visiting the Pennzoil website."},{"name":"themeMode"},{"name":"lastModified","value":"2025-06-20T21:22:40.796Z"},{"name":"themeName","value":"pennzoil"},{"name":"themePath","value":"/etc.clientlibs/amidala/clientlibs/theme-pennzoil"},{"name":"themeCss","value":"/etc.clientlibs/amidala/clientlibs/theme-pennzoil.ACSHASHc367c03a07637c52d1e5995f344e2c8e.css"},{"name":"alternate","children":[{"name":"en-CA","value":"https://www.pennzoil.com/en_ca/performance/motorsports/lmwd-creative-extension.html"},{"name":"fr-CA","value":"https://www.pennzoil.com/fr_ca/performance/sports-motorises/lmwd-creative-extension.html"}]}],"image":{"src":"https://www.pennzoil.com/en_us/performance/motorsports/lmwd-creative-extension/_jcr_content/root/metadata.shellimg.jpeg/1750454418579/cs19999-09-pz-2025-jun-dd-wbnr-1900x1200.jpeg","alt":"Long May We Drive Creative Extension Recap","width":1900,"height":1200}},"id":"/content/shell/business/pennzoil/en_us/performance/motorsports/lmwd-creative-extension/jcr_content"}