Exorcising The Demon
The Dodge Demon is a drag racer at heart. Power, acceleration, and torque, give it the fire and brimstone necessary to get off the line faster than anything you've seen before. Because this car was made to be street legal while maintaining the spirit of the strip, the only way to show what it can really do was to unleash it on the streets of the Steel City. So that's exactly what we did.
With a supercharged 6.2L HEMI® SRT Demon V8 engine and 840hp, pushing 770lbs-ft of torque, this beast of a car needs an oil that can handle everything thrown at it. Pennzoil Ultra Platinum™ Full Synthetic motor oil helps keep the Demon performing at its best, so when it does 0-60 in 2.3 seconds, the only thing you need to worry about is getting out of its way. That’s American muscle.
“Oil is critical in all high performance engines and especially so in the Demon.”
-Chris Cowland, Director - Advanced and SRT Powertrain, FCA US LLC
Redefining American Muscle
Title:CAR FEATURE / DODGE CHALLENGER SRT DEMON
Duration: 1:20
Vid: PENN-2017-47 Pennzoil-Demon-BTS-Car-Feature-FINAL_ViewingViewing
[Sound effects]
A bass drum beats, followed by electric rock guitar.
[Video footage]
The rear wheels of a yellow and black Dodge Demon spin in place briefly as the car speeds off along a closed race track.
[Graphics with Text]
The Pennzoil Logo: a yellow oval with "Pennzoil" written in black letters across a red Liberty Bell. Below the logo in bold letters: “Synthetics.”
[Text Displays]
Under The Hood of The Dodge Demon.
[Sound effect]
Instrumental hard rock music plays along with revving engine noises and squealing tires.
[Video footage]
Smoke billows from the rear tires as the Demon turns and skids on the track.
Elsewhere, a man with spiky graying hair sits in a garage.
[Text Displays]
Chris Cowland, Powertrain Director, Chrysler, LLC.
[Audio]
CHRIS COWLAND: We had a pretty simple set of targets. We wanted to make the ultimate quarter-mile racing car that was also fully street-legal. So, meeting emissions requirements, drive-by noise, safety requirements…but really be THE fastest car down the dragstrip that we possibly could.
[Video footage]
Idling, the Demon speeds off along the track.
Next, the Demon’s raised hood reveals a pristine engine.
[Audio]
CHRIS COWLAND: About 62 percent of the parts in the engine are actually changed over the standard Hellcat engines. Sounds a big percentage, but if you imagine the extra thermal-mechanical loading, these airflow requirements…there’s an awful lot of modifications in the base engine versions the original Hellcat engine.
[Video footage]
Smoke billows from the rear tires of the speeding Dodge Demon.
[Audio]
CHRIS COWLAND: Oil is critical in all high-performance engines and especially so in the Demon. We rely heavily on oil to basically protect a lot of the metallic components in the engine. To give you a little bit of an idea, when we’re generating 840 horsepower at 63 hundred RPM, we’ve got about 135 bar peak firing pressure in the cylinder. And that equates to about 11 tons standing on the top of every piston and over 50 times a second. That load gets transmitted through the mechanical components – piston, cone rod down to the bearings…big end bearing, main bearings.
[Video footage]
Chris examines an engine’s parts. Outside, the driver speeds across the track in the Dodge Demon.
[Text displays]
A disclaimer appears in small white letters at the bottom of the screen: “Professional driver on a closed course. Do not attempt. Respect all traffic laws and never drive recklessly.”
Powering the Dodge Challenger SRT Demon
Title:POWERING THE DODGE DEMON (AKA/ “OIL”]
Duration: 2:31
Vid: PENN-2017-46 Pennzoil-Demon-BTS-Oil-FINAL_Viewing
[Sound effects]
Blowing wind followed by a high-pitched, trilled synthesizer note.
[Video footage]
Thick fog or smoke rolls across a rain-soaked street at night.
[Graphics with Text]
The Pennzoil Logo: a yellow oval with "Pennzoil" written in black letters across a red Liberty Bell. Below the logo in bold letters: “Synthetics.”
[Video footage]
The camera captures various angles of a yellow and black Dodge Challenger SRT Demon.
A man wearing a black billed cap bearing the Pennzoil logo stands inside a large church.
[Audio]
MAN: It seems like every Pennzoil film, the bar is always increased with the performance of the vehicle. 6.2 liter super-charged V-8 that produces 840 horsepower…those are impressive numbers.
[Video footage]
The Demon sits parked with its headlights flickering through thick smoke. Next, the Demon speeds down a city street then idles at a stoplight. Another shot shows the Demon with a raised hood, revealing a pristine engine.
[Audio]
MAN: When you’re dealing with performance numbers and how extreme this engine is that’s packaged into this Dodge Demon, you have to have a product that equals the performance of what this car puts out.
[Text displays]
Rhys Millen, Precision Driver.
[Audio]
RHYS MILLEN: And Pennzoil matches that grade of performance of this engine.
[Video footage]
The Demon swerves left and right as it zoom along city streets.
[Text displays]
A disclaimer appears in small white letters at the bottom of the screen: “Professional driver on a closed course. Do not attempt. Respect all traffic laws and never drive recklessly.”
[Video footage]
A dark-haired bespectacled man.
[Text displays]
Fernando Morales, Campaign Lead, Shell / Pennzoil.
[Audio]
FERNANDO MORALES: Every Dodge Demon that comes from the assembly line is factory-filled with Pennzoil Ultra-Platinum with PurePlus Technology.
[Video footage]
A man pours Pennzoil Ultra-Platinum with PurePlus into a funnel inserted into a Dodge Demon’s oil chamber. Next, the Demon darts along a city street.
Elsewhere, a man with spiky graying hair sits in a garage.
[Text displays]
Chris Cowland, Powertrain Director, Chrysler, LLC.
[Audio]
CHRIS COWLAND: We wanted the ultimate core-to-mile car that was fully road-legal.
[Video footage]
The Demon logo, a face of a horned, humanoid creature, appears on the dashboard display between the tachometer and speedometer. Above the glove compartment in red letters: “Demon.”
[Audio]
CHRIS COWLAND: Lots of power, lots of torque and, obviously, being able to put that power and torque to the ground, as well.
[Sound effect]
Engine noise from a speeding car.
[Audio]
CHRIS COWLAND: We’ve been working now with Shell and Pennzoil for the last couple of years on advanced lubricants, looking at requirements for future engines, both from an efficiency perspective and also from a high-performance perspective.
[Sound effects]
The synthesizer plays pulsating single notes over held out chords.
[Video footage]
Rain falls on the Demon, parked on a street. Under the Demon’s hood, a Demon emblem appears on the engine cover. In the car, the driver’s gloved hands grip the steering wheel.
[Audio]
CHRIS COWLAND: The lubricants have to fall under a wide range of conditions. That’s why we specify Pennzoil synthetics as our factory-fill and also recommend them as our service fill.
[Video footage]
At night, the Demon pulls up to a white line on the pavement. Next, Rhys Millen stands inside the church.
[Audio]
RHYS MILLEN: Drag-racing may be perceived as a simple form of just going in a straight line and smashing on the throttle.
[Video footage]
Rhys sits in the driver’s seat with the door open.
[Audio]
RHYS MILLEN: Well, in a vehicle as powerful as the Dodge Demon, you need to take the utmost respect for the vehicle you’re sitting in. When you smash on that throttle, you better hold on tight. That’s a lot of power.
[Sound effect]
Engine noises and tires squealing.
[Video footage]
As a traffic light turns from red to green, Rhys zooms off in the Demon. Rainwater on the pavement flies up behind the speeding car.
[Text displays]
A disclaimer appears in small white letters at the bottom of the screen: “Professional driver on a closed course. Do not attempt. Respect all traffic laws and never drive recklessly.”
[Audio]
FERNANDO MORALES: We’re hoping that consumers can relate to this video in the sense that, if SRT trusts Pennzoil to perform like this in a car like the Dodge Demon, they can find a special product that will allow them to get the best performance out of their engine.
[Video footage]
In the garage, large dark blue oil barrels bear the yellow Pennzoil logo. The Dodge Demon zooms down a street, through a tunnel and across a bridge.
[Sound effects]
Eerie synthesizer music fades with a swoosh.
[Graphics]
On a black background, the yellow Pennzoil logo appears.
Below the logo in white letters: “See The Full Film At Pennzoil dot com. Make The Switch.
Copyright SOPUS Products 2017. All Rights Reserved.”
