NOVEMBER 4, 2014
Pennzoil provides exclusive coverage from the 2014 SEMA Show.
This blog post was contributed by Pennzoil SEMA Social Correspondent, Rob David (@robmd21 on Twitter). A MOPAR lover and VP of Operations for SpaceCityLX, Rob has taken over Pennzoil’s social channels during the SEMA Show from November 3rd – 7th.
This week I’ll check off one of the ultimate auto enthusiast “things to do” as I attend my first SEMA Show.
In the lead up to this week I still couldn’t believe I was actually going. I’ve heard experiences from friends and colleagues who have attended past events and I am thankful to Pennzoil for the opportunity to be here.
The show officially opens Tuesday, November 4th, but I took a trip down to the Las Vegas Convention Center on Monday to just get a feel for the area. I watched all the people walking around with focused determination to get their booths and displays ready. It reminded me of how many people are involved in the aftermarket industry. Each of them with products that help enthusiasts express their own unique styles.
I am excited to share SEMA 2014 with you as I see it.
Specialty Equipment Market Association (SEMA) is a trade association whose purpose is to help automotive businesses showcase their up and coming vehicle customization capabilities and the latest technology developed in the industry. To put the magnitude of the show into perspective, in 2013 alone, consumers purchased over $33 billion in accessories to personalize their cars, trucks and SUVs.
Quick Facts about SEMA 2014:
- Over 1 million square feet of exhibit space
- Another 1.5 million square feet of features surrounding the Las Vegas Convention Center
- 2,500 exhibiting companies
- Attendees from over 130 countries
To get acclimated to my surroundings, I walked around two of the three main buildings in awe before settling on the first booth I’d explore. As a Mopar fan I naturally chose the Chrysler booth (#43141) as my first stop and had the pleasure to visit with Mark Trostle, Head of Design for SRT, Mopar and Motorsports, and later Ralph Gilles, Senior Vice President Product Design Chrysler LLC.