New Roads, Real Drivers: Pennzoil Launches New Long May We Drive Creative Spots
Pennzoil continues to honour what drives us with a new chapter of its Long May We Drive brand campaign by spotlighting real drivers with bold stories who live and breathe performance.
From the beginning, Long May We Drive has been more than just a tagline. It is why Pennzoil exists: a pledge to protect engines and power passion through precision craftsmanship in every bottle. Whether you're lining up at the starting line, fine-tuning a build, or simply chasing the freedom of the open road, Pennzoil is built to help keep that spirit alive.
From seasoned racers to hands-on builders and visual storytellers, each new creative spot reflects the passion and drive Pennzoil was designed to support.
Chasing Glory with Demonology
In the spot entitled “Midnight,” drag racer and Pennzoil influencer Demonology takes viewers straight to the heart of the action: the Texas Motorplex. As the first all-concrete, stadium-style drag strip, the Motorplex sets the stage for a gritty, full-throttle tribute to competitive spirit. The spot captures Demonology’s relentless drive and unwavering confidence as he pushes his Dodge Demon to the edge, living every second between the starting and finish lines with purpose.
“Day after day, night after night, powered by Pennzoil,” Demonology says. “These engines we love keep running strong.”
Whether he’s lighting up the strip or talking shop, Demonology reminds us that driving is a craft—and one worth protecting with engine oil that stands up to the challenge.
The DIY Spirit of Vin Anatra
A self-made gearhead with a love for details, Pennzoil brand ambassador Vin Anatra celebrates focus, patience, and performance in the “Under the Hood” spot.
Shot in a thoughtfully reimagined home garage, the story centers around Vin’s Ferrari 360, a car he didn’t just buy but rebuilt, bolt by bolt. This spot is a nod to the late-night tuners, weekend wrenches, and every driver who knows their way around an engine.
“We trust Pennzoil to protect what matters most: taking care of the things we love,” Vin shares. “It sounds obvious, but when you do it right, you're protecting an engine for its lifetime.”
In Vin’s world, every panel tells a story, every rev echoes countless hours of labor, and every bottle of Pennzoil is part of a ritual that keeps the journey alive. For the meticulous DIY enthusiast, protection and performance aren’t just about the drive; they’re part of the process.
“Forever” with 13thWitness
“Forever” features the eye of Tim Mcgurr, an acclaimed photographer professionally known as 13thWitness. Known for capturing iconic personalities, his visual storytelling finds new ground as he reflects on how photography, like driving, is about recognizing the beauty in what others may overlook.
“Some might see cars,” he narrates. “I see tuners taking care of what they love; the care poured into every engine, the trust in Pennzoil that keeps it running strong.”
Shot in LA with Japanese Domestic Market (JDM) enthusiasts, the spot captures a raw sense of authenticity and connection. These are not actors. They are real drivers with real cars and real stories to tell. And the camaraderie on set? Unscripted. Genuine.
Long May We Drive
Watch all episodes now on Pennzoil’s YouTube channel and keep the drive alive: on the strip, in the garage, and on every road that lies ahead.
Long May We Drive.
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