PurePlus Technology™
See how we are pushing the limits of innovation
A Clean, Pure Synthetic
Title: See The Magic Behind Pennzoil Platinum With PurePlus Technology
Duration: 4 minutes 50 seconds
https://www.youtube.com/watch?v=owqkmJPNKwk
[Audio]
Sound effects punctuating on-screen action.
[Video Footage]
Two sports cars, one red and one yellow, followed by a graphic of a 6.4L Hemi engine in motion. Racing down a track, a black car leaves billowing white smoke in its wake.
[Text displays]
Everything you know about motor oil is about to change.
First of its kind motor oil made from natural gas.
[Video Footage]
Two bottles of synthetic motor oil stand side by side behind a gleaming silver piston: dark gray Pennzoil Ultra Platinum and light gray Pennzoil Platinum.
[Background music plays]
Keyboard – medium tempo.
[Text displays]
Bree Sandlin, Global Pennzoil Brand Manager.
[Audio]
PurePlus is an absolute break-through technology. There’s no other motor oil that has been made this way. When you think about the innovation that’s gone into this product, the innovation has been 40 years in the making to do something of this magnitude. I’m a science fiction fan and when you think about we’re able to make a motor oil out of natural gas, that feels like something out of the future.
[Text displays]
The Science Behind The Base Oil.
Shanna Simmons, Research Engineer.
[Audio]
Imagine crude oil to be like a muddy river. Now imagine natural gas to be like a clear water vapor.
[Video footage]
Person in lab pouring dark liquid into a filtering pitcher.
Dark liquid being filtered.
Close up of cleaner liquid dripping.
Steam rising.
Lab equipment – steam rising from lab vessel.
[Audio]
So if I go to a muddy river and I take a cup of water from that river and I filter the water it will still have impurities left in the water. However, if I condense water vapor or steam into a cup of water, that water would be much clearer and purer than the water that I got from the muddy river. In the same way, base oil made from natural gas is purer than base oil which has only been refined from crude oil.
[Text displays]
Paul Bogers, General Manager, Lubricants Technology, U.S.
[Audio]
So if you think about traditional refining, traditional creation of base oils, you’re starting off with big long-chain molecules and you keep trying to sift out the longer chains from the impurities, and you arrive at a pretty satisfactory base oil. If you turn that process on its head and you start building up these bigger molecules from much smaller ones, you arrive with a base oil that is 99.5% pure.
[Text displays]
Pennzoil Platinum: Complete Protection For Your Engine.
[Video footage]
Two bottles of Motor Oil – Pennzoil Ultra Platinum and Pennzoil Platinum.
Close up of hands holding and rotating small bottle containing a clear liquid.
Hand pours bottle of Pennzoil Ultra Platinum into car.
[Audio]
Pennzoil Platinum with PurePlus base oil starts out clear and pure. When we add our high-performance additives, it turns it a nice golden yellow color. These base oils and high-performance additives provide complete engine protection without compromising any one area.
[Text displays]
Cleaner Pistons.
Based on ILSAC GF-5 and Sequence IIIG piston deposit test using SAE 5W-30.
Better Fuel Economy.
Fuel economy measurements made using CAFE cycle under FTP75. Avg of 550 extra miles based on mixed city/highway miles and US avg of 13,476 miles driven per year with 4.1% better MPG vs dirty engine. Source fhwa.dot.gov, 2011. Follow OEM recommended oil drain intervals.
Horsepower Protection.
Unsurpassed Wear Protection.
Based on Sequence IVA wear test using SAE 5W-30.
Extreme Temperature Performance
[Audio]
Complete protection includes cleaner pistons, better fuel economy, horsepower protection, unsurpassed wear protection, and extreme temperature performance.
[Video Footage]
A tachometer's pointer rises.
[Text displays]
Allie Falender, Technology Manager.
[Audio]
I think one of the things that’s really exciting about PurePlus based oil is that it’s really the best of both worlds.
[Graphic]
A thermometer reads -40 degrees Fahrenheit, then ticks up to 400 degrees Fahrenheit.
[Audio]
So it helps you in cold temperature climates because of its really excellent cold properties, but it also helps you in hotter temperatures because it has very low volatility.
[Audio]
If you think about a modern car engine, it’s a very complex system, and keeping all aspects of that system clean is really very important to keep it running as designed.
[Video Footage]
A technician inspects a pair of pistons, rotating them in each hand.
[Audio]
Pennzoil Ultra Platinum with PurePlus Technology is able to keep pistons up to 25% cleaner than Mobil 1, up to 35% cleaner than Valvoline’s SynPower and up to 40% cleaner than Castrol Edge with Syntec.
[Text displays]
Cleaner Pistons.
[Graphic displays]
Graph displays Pennzoil, Mobil 1, Valvoline and Castrol bottles to demonstrate cleaner piston statement.
[Legal text displays]
Actual advantage over competitive products is greater than visually show[BB1] n. Based on ASTM Sequence IIIG piston deposit test using SAE 5W-30. Does not apply to Pennzoil Ultra Platinum™ Euro or Pennzoil Ultra Platinum™ 0W-40. Pennzoil Ultra Platinum™ keeps pistons up to 25% cleaner than Mobil 1, up to 35% cleaner than Valvoline® Synpower®, and up to 40% cleaner than Castrol® Edge® with Syntec®.
[Text displays]
Engines Have Evolved. So Should Your Motor Oil.
[Video Footage]
A close-up of a red Dodge Viper.
[Text displays]
Ralph Gilles, CEO of SRT, SVP of Design at Chrysler Group, LLC.
[Audio]
So one of the benefits of being a small team like SRT, you know, we work very closely with Pennzoil.
[Graphic Display]
Exploded view of engine parts.
[Audio]
And the tight tolerances that we require is exactly the benefit that Pennzoil Ultra Platinum with PurePlus Technology gives us. Being a gas to liquid technology which changes natural gas to liquid provides a much purer oil base than you can get from crude oil. It has less impurities in it than crude oil does, which allows you to now add the additive package and get a very complete system.
[Video Footage]
Laboratory samples of liquids.
Ralph Gilles being strapped into Viper.
Viper speeds down highway.
[Audio]
For the last two years now we’ve been racing the new Viper and it also uses first fill from Pennzoil Ultra Platinum. And we found that the oil that we’ve put in our passenger cars is good enough for the race.
[Text displays]
Kumo Wittmer, SRT Motorsports Factory Race Driver.
[Audio]
Motor oil to me is probably the most important thing in a race car. The motor is the heart, and luckily enough with Pennzoil Ultra Platinum with PurePlus Technology, it separates everything apart from the other oils that I’ve driven.
[Video Footage]
SRT car racing on Le Mans course.
[Audio]
I just remember this year in Le Mans when we’re at 3:00 or 4:00 in the morning, going flat out at 200 miles an hour down the back straightaway, it’s an added confidence for the driver to have this oil in your motor.
[Text displays]
John Hennessey, Owner, Hennessey Performance, Makers of World's Fastest Production Car.
[Audio]
When we take some of our vehicles out to go break a speed record and we’re turning 200+ miles per hour and pushing 8,000+ rpm, Pennzoil Ultra Platinum is the only oil that we’ll trust to give us protection from friction.
[Text displays]
Roger Penske, Founder and Chairman, Penske Corporation.
[Audio]
I’ve been around cars my entire life. And this is the most exciting and innovative advancement in motor oils in decades.
[Video Footage]
Racecar speeds around racetrack.
Winning racecar driver in yellow jumpsuit gets out of car, stands on top of car door and holding steering wheel in one hand, raises hands in victory as crowd cheers.
[Audio]
I trust Pennzoil Platinum technology to help my team win on the track. I trust Pennzoil Platinum to protect the cars that drive off our dealership service lots. And I trust Pennzoil Platinum in my own garage. It’s going to be a real game changer.
[Text displays]
Pennzoil: Motor Oil Reimagined.
[Video Footage]
Two bottles of Pennzoil synthetic motor oil stand side by side behind a gleaming silver piston: dark gray Pennzoil Ultra Platinum and light gray Pennzoil Platinum.
[Text displays]
Hashtag Motor Oil Reimagined.
Copyright 2014 SOPUS Products. All rights reserved.
A Clean, Pure Synthetic
Pennzoil is committed to giving you unbeatable engine protection*, so we’ve been hard at work developing the next great innovation in motor oil.
We’ve combined our innovative practices with technological advancements to create PurePlus Technology, a patented, revolutionary process that converts pure natural gas into high-quality, full synthetic base oil used in the Pennzoil Platinum line of lubricants. Because our base oil is made from natural gas, it’s crystal clear, with fewer of the impurities found in crude oil-the origin for many other traditional and synthetic motor oils. To that pure, clear base, we add our unique high performance additives to create Pennzoil Platinum and Pennzoil Ultra Platinum Full Synthetic Motor Oils, our most modern and innovative synthetic oils.
Pennzoil Platinum with PurePlus Technology is a range of full synthetic motor oils designed for complete engine protection, without compromise.
Our fully formulated premium oils: help keep pistons cleaner than any other leading synthetic1, deliver better fuel economy2, protect against horsepower loss provide unsurpassed wear protection3, and deliver excellent performance in extreme temperatures.
When you choose a motor oil, trust in the innovative excellence of Pennzoil.
1Based on ILSAC GF-5 and Sequence IIIG piston deposit test using SAE 5W- 30. Does not apply to Pennzoil Platinum® Euro or Pennzoil Ultra PlatinumTM 0W- 40 motor oil.
2(USA) Fuel economy measurements made using CAFE cycle under FTP75. Avg of 880 extra kilometers based on mixed city/highway miles and US avg of 21,600 kilometers driven per year with 4.1% better MPG vs dirty engine. Source: fhwa.dot.gov, 2011. Follow OEM recommended oil drain intervals.
2(CANADA) Fuel economy measurements made using CAFE cycle under FTP75. Avg of 630 extra km based on mixed city/highway km and Canadian avg of 15,366 km driven per year with 4.1% better fuel economy vs dirty engine. Source: www.nrcan.gc.ca, 2009. Follow OEM recommended oil drain intervals.
3Based on Sequence IVA wear test using SAE 5W-30.