Pennzoil Celebrates the Vehicles That Mean the Most with New Series: The Cars That Drive Us
Storytelling spotlights the memories, milestones and passion connected to the vehicles enthusiasts are committed to preserving
Houston, TX (July 6, 2026) -- In celebration of the upcoming Collector Car Appreciation Day on July 10, Pennzoil today launched The Cars That Drive Us, a new content series celebrating the vehicles that leave a lasting impact on the enthusiasts who keep them going.
The multi-part content series features automotive personalities and Pennzoil ambassadors sharing the vehicles that mean the most to them, from cherished classics and dream cars to race cars, family heirlooms and lifelong passion projects.
Featured participants include three-time NASCAR Cup Series Champion Joey Logano, Hennessey Performance CEO and Founder John Hennessey, RTR Vehicles Founder Ultra4 Off-Road and two-time Formula Drift Champion Vaughn Gittin Jr., Formula DRIFT Champion Chelsea DeNofa, internationally recognized GT-R Expert Brian Jannusch and Automotive Influencer Vin Anatra, each offering a personal look at the vehicles that have shaped their automotive journeys and why those cars continue to hold a special place in their lives.
"Every enthusiast has a car that means more than simply getting from point A to point B; it's connected to memories, milestones and a passion for driving," said Amanda Luce, Pennzoil Brand Manager. "Some cars become part of our personal history. They remind us of where we've been, who we've shared them with and the experiences we've created along the way. The Cars That Drive Us celebrates those cars and the enthusiasts who continue to invest their time and care in keeping them on the road. It's a reflection of Pennzoil's belief that the cars that mean the most are worth caring for."
The series kicks off today with Joey Logano, who reflects on the 1924 Ford Model T that holds a special place in his garage.
Pennzoil’s partner Bring a Trailer (BaT), the leading online collector car auction platform, is supporting the series by amplifying content across its channels, helping connect enthusiasts through the stories, memories and passion that define car culture.
“At Bring a Trailer, every day we see that the vehicles enthusiasts value most aren't always the rarest or the highest priced, they're the ones with the most meaningful stories behind them," said Randy Nonnenberg, Co-Founder and President of Bring a Trailer. "The Cars That Drive Us captures something that resonates deeply throughout the enthusiast community: the idea that certain vehicles become part of our lives and our identities.”
New installments of The Cars That Drive Us will be published daily through July 10 on pennzoil.com/latest/cars-that-drive-us.
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About Pennzoil
Innovating since 1913, Pennzoil is passionate about driving the future and relentlessly works to help transform the motor oil category. Pennzoil Ultra Platinum™ protects engines for the lifetime of their vehicle.*
For more information about the full line of Pennzoil lubricating products, motor oils and filters, please visit www.pennzoil.com.
*Protection for the lifetime of your vehicle if you switch to and exclusively use Pennzoil Ultra Platinum™ Full Synthetic motor oil. Follow all oil change recommendations in your owner’s manual. Other conditions apply, including enrollment and receipt requirements. See full details and enroll at pennzoil.com/warranty.
About Bring a Trailer
Bring a Trailer (BaT) is a digital auction platform and enthusiast community founded in 2007 to connect buyers and sellers of classic, collector and enthusiast vehicles. BaT curates vehicles submitted by sellers and helps them craft transparent auction listings that present the vehicles as they are - without superlatives or dubious used-car-lot language. At the end of a successful auction, BaT connects the seller and buyer so they can work together to complete the transaction. BaT’s knowledgeable community of more than 1,100,000 registered users vets each listing so potential buyers can bid with confidence. BaT auctions are listed at a flat rate, starting at just $99 with a sell-through rate of 77%. Bring a Trailer Shipping is the company’s fully integrated vehicle transport service, available for both BaT auction listings and private vehicles in the contiguous 48 U.S. states. For more information, visit www.bringatrailer.com.
